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Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads

Posted on Feb 22nd, 2019
Written by Lane Ellis
  • Blog
  • News & Events
  • Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads
In this article

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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    2019 February 22 Backlinko Report Chart

    We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
    The performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings relevant to many digital marketers. Backlinko

    Influencers and Instagram Stories: A Perfect Marriage?
    Influencer marketers have increasingly turned to Instagram Stories, with 34 percent of content containing the #ad hashtag on the service being posted in the story format, one of several findings of interest to digital marketers in a new study. eMarketer

    Aiming To Reward Your Best Customers? Amazon Wants To Get Involved. For B2B marketers
    Amazon launched a B2B marketing service, Moments, a reward and loyalty-based program backed by the online marketplace giant looking to get an even larger share of the $27 billion annual fulfillment business. MediaPost

    Twitter Is Tinkering With How Users Share Photos and Videos
    Twitter has begun testing new methods for sharing images and videos with the rollout of a News Camera feature, allowing users to add color overlays and location information, the social firm recently announced. AdWeek

    5 Consumer Trends That Are Shaping Digital Content Consumption
    Consumer digital content preferences show a continuing rise in consumption habits, while patience for poor online customer experiences has fallen, just two of many statistics and trends of interest to marketers outlined in a new Adobe study. CMO

    What B2B Firms Get Wrong About Thought-Leadership Content
    Thought leadership digital content is in high demand and remains hard to find, presenting an opportunity gap, according to recent research data from a joint report from Edelman and LinkedIn (client). MarketingProfs

    2019 February 22 Statistics Image

    Forms Aren’t Dead: The State of Email Lead Capture in 2019
    Email lead capturing and the tools, strategies, and results that marketers are using and getting are the focus of a new HubSpot survey, offering a number of helpful lead capture insights relevant to B2B marketers. HubSpot

    Instagram, Twitch, and other platforms helped creators make nearly $7 billion, study says
    Independent Twitch and Instagram creators achieved the largest increase in annual revenue, and among the top nine social platforms some 17 million U.S. residents earned a combined $6.8 billion, according to new report data. Mashable

    Business Owners Can Now Reply To Reviews On Google Maps Desktop
    Google has made it easier for marketers and business owners to reply to reviews left on Google Maps, doing away with the former need to reply from within a Google My Business account, the search giant recently announced. SEO Roundtable

    Facebook and Google still offer the best value for mobile advertisers (Singular report)
    Google and Facebook deliver the best return-on-investment (ROI) performance for mobile advertisers, while Snapchat and Twitter also made gains, according to new report data released by Singular. TechCrunch


    2019 February 22 Marketoonist Cartoon

    A lighthearted look at the 7 types of marketing personas by Marketoonist Tom Fishburne — Marketoonist

    The Reese’s Piece – How a series of creative ads helped Reese’s peanut butter cups—and later, candy-coated peanut butter candies—conquer the world. — Tedium

    Emoji are showing up in court cases exponentially, and courts aren’t prepared — The Verge


    • Lee Odden — Agency Perspective: How to Choose Your Agency’s Service Offerings — GradeUs
    • Joshua Nite — 5 Ways to Improve Your Content Marketing Efforts for 2019 — Foleon
    • Lee Odden — The Sessions The #B2BMX Team Can’t Wait To Attend – B2B Marketing Exchange — B2B Marketing Exchange
    • Lee Odden — The Ultimate Guide To Celebrate Your Customers – Actionable Marketing Guide — Heidi Cohen

    Do you have your own favorite new content marketing or influencer marketing news items for the week?

    Thanks for joining us, and we hope you’ll return again next week for more of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.