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Digital Marketing News: Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More

Posted on May 3rd, 2019
Written by Lane Ellis
  • Blog
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  • Digital Marketing News: Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More
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    2019 May 3 MarketingCharts Chart

    B2B marketers acknowledge the need for quality content
    72 percent of B2B marketers intend to create more social content over the next 12 months, and 98 percent see the performance of content marketing as justifying its cost — two of many insights containing in newly-released report data.

    LinkedIn Engagement Continues to Rise, According to Latest Update from Microsoft
    LinkedIn (client) saw revenue growth of 27 percent for the quarter, a 24 percent increase in on-platform sessions, and record engagement and job posting levels, according to recently-released report data from parent company Microsoft. Social Media Today

    IAB Predicts Digital Video Ad Spend, On Average Per Advertiser, Will Reach $18 Million This Year
    Digital video advertising spend has seen continued growth according to new IAB study data, with the average survey advertiser projected to spend $18 million in 2019, up from 2018’s $14.2 million, one of several items of interest to digital marketers in the report. Adweek

    Facebook Works on a New Creator Studio Dashboard for Instagram
    Instagram has begun to receive its own Creator Studio dashboard within Facebook’s CS app, including access to analytics data, engagement metrics, and a demographic summary, one of several changes being rolled out by the social media giant. Social Media Today

    The Most Active 10% of Twitter Users Are Responsible for 80% of Tweets Overall
    The top 10 percent of Twitter’s most prolific posters account for 80 percent of tweets on the platform, averaging 138 tweets and 70 likes each month, and Twitter’s overall average user age is 40 — two of many insights of interest to digital marketers in newly-released Pew Research Center report data. Adweek

    Instagram Officially Launches Quiz Stickers for Instagram Stories
    Marketers using Instagram’s popular Story feature have gained a new tool for engaging audiences and gathering feedback, as the Facebook-owned platform recently launched a Quiz Sticker function meant to provide entertaining interaction, and show and share quiz answers immediately. Social Media Today

    2019 May 3 Statistics Image

    Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform
    Twitter’s advertising revenue expanded by 18 percent year-over-year to $679 million during the first quarter of 2019, while ad engagement on the platform saw a 23 percent increase with cost-per-engagement decreasing by 4 percent, according to the social firm’s recently-released earnings statement. MarTech Today

    The dead will take over Facebook in the next 50 years
    Facebook memorial accounts for those who have died will outnumber accounts of living users by 2070, according to recently-released research from the University of Oxford’s Internet Institute, posing online legacy rights questions and fascinating potential new advertising opportunities for digital marketers. ZDNet

    What Brand Information Sources Do People Trust the Most?
    Trust in advertising for those seeking brand information faces significant challenges, as only 33 percent of consumers trust brand ad messaging, while friends and family represent the most-trusted brand information source at 78 percent, topping review sites at 70 percent and general websites at 63 percent, according to new report data. MarketingCharts

    More Than Half of US Social Network Users Will Be Mobile-Only in 2019
    2019 will be the first year during which more people — 51.7 percent — use social media platforms from mobile devices than from computers, and those using mobile for all their Internet usage is also expected to increase by 10.6 percent, according to new research data on U.S. social network users. eMarketer


    2019 May 3 Marketoonist Comic Image

    A lighthearted look at podcasts, podcasts, podcasts by Marketoonist Tom Fishburne — Marketoonist

    30 Years of the World Wide Web: A Detailed Timeline [Infographic] — MarketingProfs

    Toyota Supra, Mr. Peanut Engage In Epic Race — MediaPost


    • Josh Nite — B2B Lead Generation Ideas: A Full-course Content Planning Dinner — DivvyHQ
    • Nick Nelson — News in Digital from The Digital Transformation People #30 — The Digital Transformation People
    • Lee Odden — Transformational Approaches to Digital Marketing in 2019 — Element Solutions
    • Anne Leuman — 10 Adjustments You Can Make to Improve Your Chances of Business Success — Small Business Trends

    Do you have your own top new influencer marketing or digital advertising stories for the week?

    Thanks for joining us, and we hope you’ll come back again next week for more of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.