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Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Posted on Jul 20th, 2018
Written by Lane Ellis
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  • Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors
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    Friday, July 20, 2018 Digital Marketing News RankRanger Report Image

    Report: Google’s mobile search results now show image thumbnails 45% of the time
    Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land

    Twitter’s bot purge welcomed by agency execs
    Twitter recently deleted millions of spam and inactive accounts in an effort to improve the platform. Does the move increase credibility among marketers and influencers? DigiDay

    Report: Social media sentiment not predictive of offline brand outcomes
    New research looks into online and offline brand conversations and their effect on consumer sentiment, plus the motivations that drive them. Marketing Land

    EU digital chief urges lawmakers to ease tough copyright stand
    The European Union’s top digital advisor has asked E.U. lawmakers to relax stringent proposed copyright reforms. A look at warding off potential losses in creative technology industries by re-visiting rules for the digital age. Reuters

    Millennials Want Brands With Values, But, Really, A Good Deal More
    New report data reveals what millennials admire in brands, and takes a look at a variety of the social IQ factors that drive the demographic. MediaPost

    Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
    Facebook has said that each week tens of thousands of users fill out feedback surveys offered by the platform. What can marketers learn from how Facebook gathers and uses survey feedback? Marketing Land

    July 20, 2018 Digital Marketing News Statistics Image

    ‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
    Long-time marketing author Philip Kotler, sometimes called the father of modern marketing, has shared new thoughts about brand decay, disruption, and how satisfying needs better than anyone else is still as relevant as ever. Marketing Week

    Facebook testing AR ads in the News Feed & new tool to help brands create video ads
    Facebook is trialing augmented reality (A.R.) news-feed ads, and has announced that mobile video ads are also getting several new features. Marketing Land

    Data shows people want serious long-form content — and brands need to take note
    New research data reveals that many are craving weightier content, and how marketers are successfully battling today’s massive competition for engagement. The Next Web

    Survey: Google, Facebook most influential
    New survey data shows the continuing power of advertising on Facebook and Google. The digital ad trends report also offers up online consumer trends data sets. BizReport


    Marketoonist Tom Fishburne July 20 Cartoon

    A lighthearted look at vanity metrics by Marketoonist Tom Fishburne — Marketoonist

    How Kit Kat managed to turn a viral tweet into a branded proposal — The Drum

    Redheads finally get recognition with ginger emoji — The Next Web


    • Lee Odden — Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns — Demand Gen Report
    • Ashley Zeckman and Lee Odden — How To Improve Content Amplification On The Cheap: Network — Heidi Cohen
    • Lee Odden — Amp Up Your Marketing with this Summer Reading List — Christina Giordano
    • Lee Odden — Tips to Take Your Social Media Business from Part Time to Full Time
      Andrea Vahl
    • Alexis Hall — Apply These 10 Cool Techniques to Increase Sales and Marketing ROI for your Small Business — Small Business Trends

    What are some of your top influencer marketing news items for this week?

    Thanks for reading, and we hope you’ll return next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.