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Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More

Posted on Oct 18th, 2019
Written by Lane Ellis
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  • Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More
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    2019 October 18 MarketingCharts Chart

    Social media ad spend to surpass print for first time
    Ad spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith. Marketing Land

    LinkedIn Launches Events to Facilitate Professional Meet-Ups
    LinkedIn (client) has released a robust new tool allowing users to create and manage events pages, the culmination of a program first announced late last year, the professional social networking firm revealed this week. Social Media Today

    Facebook testing ads in Groups tab
    Facebook has begun allowing certain advertisers to utilize new mobile Facebook Groups ads, as part of an Ads Manager test, the social giant recently announced. Should the option eventually be rolling out to all advertisers, digital marketers will be able to target new audiences with mobile group ads. Marketing Land

    Twitter Says That it’s Exploring Ephemeral Tweets and the Capability to Share with Selected Audiences
    Twitter has considered implementing tweets which eventually disappear, ala the popular stories format most other social platforms have offered for some time, and has looked into other changes for controlling the audience for certain tweets, the firm recently announced — options that could bring new opportunities for digital marketers. Social Media Today

    Here’s Why Consumers Unfollow Influencers
    The importance of trust in relationships with social influencers has grown according to recently-released study data, showing that a variety of disingenuous activity among influencers has far-reaching consequences among both marketers and consumers. MarketingCharts

    Apple, Google and Amazon Remain Top Brands While Facebook Falls
    Apple, Google, and Amazon top the recently-released annual Interbrand list of leading global brands, while for the first time in the list’s twenty year history Facebook slipped from the top ten, dropping to 14, as the technology and electronics brand segment represented the majority of the leading 10, and Adweek takes a look. Adweek

    2019 October 18 Statistics Image

    Google Ads Introduces 2 New Ways to Target Users in Google Search
    Google Ads will launch several new options for digital marketers using target audiences in Google Search, with the forthcoming rollout of an affinity audiences feature which will offer advertisers more ways to target specific audience interests, along with new seasonal holiday targeting methods, the search giant recently announced. Search Engine Journal

    Customizable Templates Roll Out for Stories Ads on Facebook, Instagram, Messenger
    Recognizing that brands cannot always create unique ad placement assets, Facebook has launched customizable Stories ad templates on all three of its major social platforms, giving digital marketers using Stories ads on Instagram, Facebook, and Messenger the new time-saving options in Ads Manager, the firm has announced. Adweek

    Amazon nibbles away at Google’s search advertising dollars
    By 2021 Amazon will increase its share of the search advertising market to 16 percent, up from 13 percent this year, according to recently-released forecast data that also predicts Amazon’s 2021 ad revenue will reach $11.7 billion, with leader Google’s share shrinking to some 70 percent. AdAge

    These Are the Capabilities CMOs Feel Are Most Vital to Support Their Marketing Strategies
    Chief Marketing Officers and other enterprise B2B decision-makers view offering pricing information, self-service functionality, and easy salesperson scheduling as the top three methods B2B firms can use to improve online experiences, according to newly-release study data. Additionally, some 43 percent said that they prefer learning more about businesses via email. MarketingCharts


    2019 October 18 Marketoonist Comic

    A lighthearted look at digital natives by Marketoonist Tom Fishburne — Marketoonist

    ‘I Built This,’ Whispers Social Media Manager Beholding His Empire Of Successful Fuddruckers Tweets — The Onion

    The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch — AdWeek


    • Lee Odden — [eBook] The Complete Guide to Industry & B2B Influencer Marketing — Onalytica
    • TopRank Marketing / Lane R. Ellis — 10 Ways to Continue Learning as a Small Business Owner — Small Business Trends
    • TopRank Marketing — Forget LinkedIn Ads and Use These Proven LinkedIn SEO Tips Instead — Hot in Social Media

    If you’ve found your own favorite B2B content marketing or digital advertising stories from the past week, please let us know in the comments below.

    Thanks for joining us, and we hope you will return again next week for more of the very latest top digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.