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Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

Posted on Oct 12th, 2018
Written by Lane Ellis
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  • Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza
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    Google+ for G Suite lives on and gets new features
    Despite Google shutting down Google+ after an API glitch allowed access to user data, its business version lives on and has even bene given new features. TechCrunch

    Marketers struggle to keep up with content creation demand for their personalization efforts
    New Adobe survey data shows the content scaling challenges digital marketers are increasingly facing as demand for content creation and personalization has risen. Marketing Land

    Should You Entrust Chatbots With B2B Customer Communication?
    With some predicting that by 2020 85 percent of customer interactions will be with chatbots, Forbes takes a look at their expanding role in B2B communications. Forbes

    Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel
    Facebook has launched its own first-party tracking-cookie-powered pixel, with October 24 set as the release date for the new option in its Events Manager. AdExchanger

    How Advertising Pros Plan To Leverage The 70 Million Household Voice Search Bonanza
    Forbes takes a close look at the increasing importance of creating a successful sonic brand identity, and the challenges of targeting the roughly 70 million U.S. households using voice search. Forbes

    Facebook’s ‘Premieres’ videos now available to all global Pages
    Facebook has announced its Premiers video format, along with Live Polls and Top Fans, three of the notable new features the social giant has recently rolled out. Marketing Land

    Digital Media Content Consumption Posts 15% Gain
    Consumption of digital media content has grown by 15 percent, according to a new analysis of recent Nielsen data. The report examines digital content use, with Google, Facebook, Waze, and YouTube all continuing to carry sizable shares. MediaPost

    Video Swells to 25% of US Digital Ad Spending
    Among U.S. digital advertising spend, video has grown to hold a full quarter portion, according to a new forecast that sees Facebook taking almost 87 percent of social video ad spending, among other findings. eMarketer

    Generation Z Americans love Snapchat, Instagram, YouTube mobile apps: A Foolish Take
    The Motley Fool looks at a collection of new survey findings showing that some 50 percent of Gen Zers couldn’t “live without” YouTube, one of several insights detailed. USA Today

    Today’s CMO must tackle these 3 challenges
    A look at some of the B2B marketing requirements CMOs face. MarTech Today

    How Voice-Activated Tech Will Change Content Marketing
    With 55 percent of U.S. adults expected to have a smart speaker by 2022, voice-activated technology is poised to change the way digital marketers utilize content marketing. Content Marketing Institute


    A lighthearted look at customer satisfaction survey fatigue by Marketoonist Tom Fishburne — Marketoonist

    ‘Try It Now,’ Shouts Gogo Internet Technician Standing On Plane Wing While Fixing In-Flight Wireless Connection — The Onion


    • Lee Odden — Episode 78 Interview With Lee Odden — Reach or Miss
    • Lee Odden — 20 Digital Marketing Experts You Must Follow On LinkedIn Right Now — Samantha Marketing
    • Lee Odden — Kristen Hicks finds 3 content creation themes for writers at Content Marketing World — The Content Marketing Writer
    • DivvyHQ (client) — 8 Books Every Content Marketing Manager Should Read At Least Once — DivvyHQ

    What are some of your own top content marketing news items for the week?

    Thank you for joining us, and we hope you’ll check in once more next week for a new group of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.