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Elevate B2B Marketing News: Business Sector Tops Trust Barometer, Digital-First Changes CX, Top Brand Challenges, & Google’s AI Plans

Posted on Jan 20th, 2023
Written by Lane Ellis
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  • Elevate B2B Marketing News: Business Sector Tops Trust Barometer, Digital-First Changes CX, Top Brand Challenges, & Google’s AI Plans
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    2023 January 20 LinkedIn Chart

    2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent
    62 percent of global respondents in Edelman’s annual Trust Barometer have said that they place the most trust in businesses, topping the 59 percent achieved by second-place category non-governmental organizations (NGOs), achieving top marks for both competency and ethical factors, according to data from the newly-published survey. PRWeek

    Gartner Survey: 84% Of Leaders Cite Customer Data & Analytics As ‘Very Or Extremely Important’ For Achieving Goals
    84 percent of both B2B and B2C leaders have noted that they consider customer analytics and data as very or extremely important in reaching 2023 organizational goals, while 80 percent have highlighted the importance of increasing digital channel effectiveness — two of several findings of interest to B2B marketers contained in recently-released report data. Demand Gen Report

    New Report Shows that Time Spent Using Social Apps Rose to New Highs in 2022
    Consumers spent more than 2 trillion hours using social media mobile apps during 2022 on Android devices alone, with the most gains in new U.S. users during the year coming from the BeReal app, as TikTok took in the most in-app revenue — two of numerous statistics of interest to digital marketers shown in newly-published report data. Social Media Today

    More core industries go hard core for B2B digital commerce
    B2B buyers have pinpointed a smooth purchasing process as their most desired digital feature, while digital commerce as a whole has been growing in adoption in the B2B sector as digital-first initiatives continue to expand, according to recently-released B2B eCommerce survey data. Digital Commerce 360

    What Challenges Are Brands Facing When Reaching Target Audiences?
    54 percent of marketing decision-makers have said that understanding customer needs based on data is a top brand challenge, with 53 percent singling out the creation of personalized ad experiences, and 50 percent who said driving insights from customer data, according to newly-published survey data. MarketingCharts

    Marketers Finally Make Digital Ads More Relevant, Data Shows
    A mere six percent of overall U.S. consumers have said the digital ads they see are very relevant, while those in the Gen Z demographic noted greater ad relevance, with 56 percent of consumers noting they are either somewhat or very likely to click on a digital ad that is relevant to their interests — a number that was up from 43 percent in 2021, according to findings contained in a new digital advertising relevance survey. MediaPost

    2023 January 20 Statistics Image

    Changing Customer Journeys Are Impacting CX Strategies
    64 percent of primarily B2B marketers have noted that the shift to digital-first customer journeys has changed their customer experience (CX) strategy either very or extremely much, with 35 percent having said that they are very or extremely confident in their CX strategy for winning and retaining customers — two of several findings of interest to online marketers contained in recently-published survey data. MarketingCharts

    Google Research, 2022 & Beyond: Language, Vision and Generative Models
    Google has shared updated and new details about its artificial intelligence (AI) principles, responsibilities, and future plans that are expected to have an effect on a number of the search giant’s products and services, coming as ChatGPT and other AI-infused tools have been either rolled out or announced by Microsoft and others, Google recently announced. Google

    “Google has some insane AI. They plan to use it and make it widely available. But they are trying to balance the need for responsibility, and wish others would do the same.” — Paul Roetzer @PaulRoetzer Share on X

    Cannes Lions Add Sustainability Reporting To Awards Submissions
    The Cannes Lions International Festival of Creativity has for the first time included campaign sustainability reporting as an element for its forthcoming awards event, and will this year be non-compulsory and not among the campaign elements that are judged, Cannes Lions recently announced. MediaPost

    LinkedIn Shares New Data on Engagement and Ad Performance [Infographic]
    Brands that had digital advertisements viewed on Microsoft’s LinkedIn (client) platform resulted in a 10 to 15 percent rise in short-term sales performance, with live event content on the professional social media site seeing a 176 percent rise in the number of scheduled LinkedIn Live events year-over-year — two of numerous findings of interest to B2B marketers contained in newly-published infographic findings from LinkedIn. Social Media Today


    2023 January 20 Marketoonist Comic Image

    A lighthearted look at the “Definition of Marketing Insanity” by Marketoonist Tom Fishburne — Marketoonist

    Metaverse Landlords Are Creating a New Class System — Wired


    • Lee Odden — 6 Top Digital Marketing Trends To Follow in 2023 — Your Day News Coffee Time
    • Lee Odden / TopRank Marketing — 100 Best Social Media Blogs and Websites — Feedspot
    • Lee Odden / TopRank Marketing — 40+ Blogs Marketers Should Be Following — Ready North

    Have you come across an important B2B marketing news item for the week that we haven’t yet mentioned? If so, please don’t hesitate to drop us a line in the comments below.

    Thank you for taking the time to join us this week for the Elevate B2B Marketing News, and we hope you will be back next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.