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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Posted on Dec 15th, 2023
Written by Lane Ellis
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  • Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending
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    B2B CRM Users Are Highly Focused on Nurturing Leads and Customers
    33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation and nurturing, with 21 percent focused on early-stage awareness, according to newly-published survey data. MarketingCharts

    The Top Priority of B2B Go-to-Market Leaders in 2024
    52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number noting the quest for increased internal process efficiency — some of the findings contained in recently-released survey results. MarketingProfs

    New Study Reveals Clear Writing Tips for B2B Marketers [Report]
    When is comes to B2B writing, 73 percent of B2B health care professionals said that they were more likely to consider a purchase when supporting content was in more of a plain language format, while just 44 percent said they would do so based on more complex traditional B2B content writing, according to newly-released B2B writing survey data. Content Marketing Institute

    “B2B readers want marketing materials that are easy to understand & accessible, simple & straightforward, easy to scan, & conversational & relatable.” — Ahava Leibtag @ahaval Share on X

    Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report
    New takes on vintage styles and an increasing focus on wonder and joy were among the forthcoming 2024 shifts included in Adobe’s latest annual visual trends guide, joining an increased emphasis on the seamless and dynamic merging of multiple content types, Adobe recently announced. Social Media Today

    ChatGPT Ranked Fastest-Growing Brand In 2023: Report
    Between January and October 2023 the AI technology organization ChatGPT was the fastest-growing among some 1,500 brands, as the AI tool maker has neared the $90 billion valuation mark, with traffic that has increased by 170 percent since February 2023, according to newly-published brand survey data. MediaPost

    Advertisers will ramp up spend on creators in 2024, IAB forecasts
    44 percent of advertisers have said that they plan to ramp up investment in content creators during 2024, with the average budget allocation forecast to rise by 25 percent, while 39 percent of consumers have said they were consuming more creator content during 2023 than in 2022 — two of numerous findings of interest to B2B marketers contained in recently-released report intelligence. Marketing Dive

    2023 December 15 statistics image

    Instagram Adds Options to Simplify Live-Streaming via Third Party Tools
    Meta’s Instagram has launched an array of new features centered around video live-streaming, streamlining the process of using third-part tools such as the popular open-source open broadcaster software (OBS) and Streamlabs, the social media platform recently announced. Social Media Today

    ANA Marketing Word Of The Year: AI
    Members of the Association of National Advertisers (ANA) organization selected AI as the marketing word of the year, repeating a selection previously made in 2017, following on the heels of 2022’s word of the year “inclusion,” and 2021’s “diversity,” the ANA recently announced. MediaPost

    Threads Rolls Out Topic Tags to All Users Globally
    Meta’s Threads social media platform has continued its push to fill a void created by users leaving the X platform formerly known as Twitter, with the recent rollout of the ability to include one topic tag per post — a move that has allowed smoother content discovery on the platform, Instagram announced recently. Social Media Today

    Brandwatch 2024 Digital Marketing Trends [Report]
    Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced. Brandwatch


    2023 December 15 Marketoonist Comic Image

    A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist

    A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA


    • Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec. 4-8 — Arik Hanson
    • Donna Robinson / TopRank Marketing — Using LinkedIn to Elevate B2B Influencer Marketing — LinkedIn (client)
    • Lee Odden / TopRank Marketing — Harnessing the Power of Connection: Lee Odden Top Rank Marketing [Podcast] — Tonka Talk
    • Lee Odden — 15 Top SEO Quotes for Motivation to Boost Your Search Rankings in 2024 — BloggersPassion
    • TopRank Marketing — 30+ Artificial Intelligence Tools to Achieve Huge Growth in 2024 — Red Website Design


    Tamara McCleary @TamaraMcCleary
    Mike Allton @mike_allton
    Shruti Deshpande @shruti12d
    Debbie Friez @dfriez
    Tom Pick @TomPick

    Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

    Do you have an important B2B marketing news item that we haven’t covered? If so, please don’t hesitate to drop us a line in the comments below.

    Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @TopRank on Twitter/X for even more timely daily news.