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How to Pitch a Blogger

Posted on Oct 9th, 2006
Written by Lee Odden
In this article

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    As blogs pick up in popularity, people are starting to realize that pitching bloggers a story idea can be a great idea. However, pitching a blogger isn’t like pitching a journalist and your public relations department will need a bit of re-education to get the job done.

    Thinks to keep in mind:

    1. If you’re selling something to a blogger, they won’t be interested.
    2. If you throw in a bunch of facts and figures they probably won’t take it.
    3. Sending them a press release probably won’t work either.
    4. Send them a free serial number to the product you want reviewed and your chances of getting a review skyrocket! Who doesn’t like free stuff?
    5. Send a personal, down to earth email like you’d send a friend, and your success rate also increases.

    Pitching a blogger can be quite easy. However it has to be a relevant topic, a nice friendly email and a bit of free stuff never hurts.

    For more information, check out Lee Odden’s fantastic article on Blogger Relations 101.