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Online Marketing News: Tweets in Google Searches, Content Out Of Focus, Facebook Domination

Posted on Feb 6th, 2015
  • Blog
  • B2B Marketing
  • Online Marketing News: Tweets in Google Searches, Content Out Of Focus, Facebook Domination
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    Marketing Trends Road Map for 2015 [INFOGRAPHIC] – Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year. Uberflip

    Facebook Introduces Place Tips in News Feed – Starting last week on Facebook for iPhone, place tips may show up at the top of your News Feed when you’re out and about. Facebook

    Tumblr Launches In-House Ad Agency – Tumblr is joining the ranks with YouTube in using its social network to leverage creators and make them money, and maybe even Michelle Phan famous. Today it launched the Creatrs Network, an agency that will select Tumblr users that are onto something and help them connect with brands. SocialTimes

    Google’s Knowledge Graph May Show For 25% Of All Search Queries – Google’s Knowledge Graph shows for about 25% of all Google queries, which can pose a threat to the publishers who are the source of much of that data. Search Engine Land

    Facebook Dominates Social Sharing While Twitter Sees a Decline – ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81% of shares. ClickZ

    Twitter Cuts Deal With Google To Let Tweets Appear In Searches – Twitter has struck a deal with Google to make its 140-character updates more searchable online. Ad Age

    Pinterest Search Is Now Customized By Gender – Aiming to attract more men to its social bookmarking network, the company is serving different search results for males and females. Search Engine Land

    70% of Consumers Buy CPG Products After Seeing Mobile Ads – Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices. Digital Marketing News

    New Twitter “Quick Promote” Targets SMBs – Twitter’s new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engagement from lookalike users. ClickZ

    Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not Customer-Centric – The biggest way in which B2B content fails to change business executives’ perceptions is by too closely resembling a sales pitch, according to a study released last year by the Economist Group and Peppercomm. Yet, a sizable portion of B2B marketers might be falling into that trap, per new survey results from Corporate Visions. MarketingCharts

    Facebook Drives Nearly One-Fourth Of All Referral Traffic – Shareaholic report shows Facebook with a 10% increase in share of visits in Q4; Social media continues to drive more referrals than organic search. Marketing Land

    LinkedIn Beats Twitter for Content Marketing, Says Study – LinkedIn has leap-frogged Twitter as the No. 1 social network for content marketing, reveals a new study. SocialTimes


    What were the top online and digital marketing news stories for you this week?

    Thanks for reading and have a great weekend!

    Infographic: Uberflip