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Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads

Posted on Apr 10th, 2015
  • Blog
  • B2B Marketing
  • Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads
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    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Visually Appealing Content

    Content With Relevant Images gets 94% More Views [Infographic] – Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how important “the visual” is on social media. Quicksprout

    Facebook Launches Messenger For Web Browsers – Facebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience. Marketing Land

    84 Percent of Millennials Don’t Trust Traditional Advertising – Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content. ClickZ

    Study: Google Now Displays Rich Answers For 19.45% Of Queries – Rich answers are now displaying for targeted queries at a rate or 19.45% for targeted queries, according to a new study by Stone Temple Consulting. Search Engine Land

    STUDY: Facebook Met Users’ Expectations More Than Other Social Networks – Facebook was the social network that best met customers’ expectations in the new Brand Keys 2015 Customer Loyalty Engagement Index, while Facebook-owned WhatsApp topped the list of messaging applications. SocialTimes

    Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works – A majority of marketing and business professionals surveyed say their companies currently use marketing automation to some extent, and nearly 90 percent call it a success. Marketing Land

    Twitter Reveals ‘Retweet With Comment’ for Added Engagement – Microblogging website Twitter has launched a “retweet with comment” feature, allowing users to feature other tweets in their own posts without using up available characters and adding an extra level of engagement for consumers. Twitter said on Tuesday: “Say more with revamped quote tweet! Rolling out on iPhone and Web, coming soon to Android.” ClickZ

    CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report] – Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform. Marketing Land

    Google Launches Streamlined Lite Version Of Mobile Search Interface For Slower Connections – Have a slow connection on your mobile device? No worries, Google will give you a lite version of the search interface to speed things up for you. Search Engine Land

    LinkedIn Acquires Online Education Platform – LinkedIn made a move that should boost its content value, as the company announced Thursday that it has acquired online education platform SocialTimes

    FTC Report: Google Purposely Demoted Competing Shopping Sites – Details from an FTC investigation into Google on anti-trust accusations have emerged, suggesting the search giant specifically worked to keep competitors out of its top results. Marketing Land

    YouTube Celebrates 5 Years of TrueView Ads – YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing “Cards.” ClickZ

    From our Online Marketing Community:

    In response to Content Marketing Tools A to Z That You Can Use in 2015 and Beyond, Gary Preston said, “Ok there are about 8 in there I’ve never heard of but now feel compelled to check out. Just as I was considering an early night. Thanks Lee :)”

    Puranjay added, “Whoa Lee, this is pretty exhaustive. Love it!”

    And on Not Happy With Your Business Blog Performance? Try These 5 Tips:, Ryan Biddulph commented, “#4 is one of my faves 😉 I’ve been scarce here recently; that’ll change after today. Being social helps you gain more readers and customers. It’s like magic, really. The second you comment on a few other blogs from your niche you’re on the radar. If you show up daily, folks will remember you, recalling you, and you’ll grow on them. It works, so darn well. Thanks for the smart share Lee!”

    What were the top online and digital marketing news stories for you this week?

    Thanks for reading and have a great weekend!

    Infographic: Quicksprout