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Online Marketing News – Twitter Gets GIFs, Microsoft Makes Promises, No Budget For Mobile

Posted on Jun 20th, 2014
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  • Online Marketing News – Twitter Gets GIFs, Microsoft Makes Promises, No Budget For Mobile
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    Twitter Brings Tweets To Life Through The New Support Of Animated GIFs – Twitter may start looking a lot more like Tumblr soon thanks to the new support of animated GIF files. Across the web, Android & iOS platforms users will be able to view their favorite GIF images in full motion. Marketing Land

    Facebook to Use Web Browsing History For Ad Targeting – Through its ubiquitous “like” buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users. Soon it will begin to use that information for ad targeting on Facebook. AdAge

    Facebook Posts See More Engagement After Hours, Weekends [Study] – TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility. ClickZInfluence Marketers

    How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic] – What’s digital influencer marketing and how can your brand use it?  Marketo takes a look in this helpful infographic which includes top digital marketing influencers like TopRank’s CEO, Lee Odden. Marketo Blog

    Study: Facebook Great At Delivering Reach — Through Advertising – Facebook can deliver great reach for brands and companies — it’s just becoming increasingly evident that you have to pay for it. A study by Neustar, a real-time analytics firm, shows that Facebook’s advertised reach efficiency exceeds that of exchange services, advertising portals and ad networks. However, reach on Facebook (noted in the report as social) has dipped considerably from Q4 2013 to Q1 2014. InsideFacebook

    Microsoft Promises No Targeted Advertising With Updated Privacy Policy – In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Microsoft has updated its user agreements to clarify how it stores and uses customer data, with a clear effort to position itself in a different light to rival Google. ClickZ

    80% Of Marketers Believe Mobile Is Significant, Yet Allocate Just 3% Of Budget [Infographic] – If 8 in 10 search marketers believe that mobile is an important part of the marketing mix, why is it that it makes up just 3% of budget? Marketing Pilgrim

    Only 1 in 10 Online Shoppers Say Mobile Is Preferred Method for Making Purchases – UPS and comScore have released their 3rd annual “Pulse of the Online Shopper Study,” based on a survey of 5,800 online shoppers in the US who make at least 2 online purchases in a typical 3-month period. The results suggest that despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices. Marketing Charts

    STUDY: Facebook Ads In Paid Search Campaigns Mean More, Cheaper Conversions – Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition. Inside Facebook

    LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results – Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches and more relevant results that are now delivered twice as fast. Search Engine Land

    New “Google My Business” Simplifies Local Marketing For SMBs – For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new, integrated approach called Google My Business. Search Engine Land

    Study: Top Performing Email Marketers Earning 9.5% CTR, 6 Times Higher Than Median CTR – A new Email Benchmark Study from Silverpop revealed top performing email marketers are earning a 9.5 percent click-through rate, six times higher than the median click-through rate of 1.5 percent. Marketing Land

    The Most Effective Calls to Action for Facebook Posts – Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts by brands, according to a recent report from TrackMaven. MarketingProfs

    From our Online Marketing Community:

    On From Antwerp to Bucharest – Lessons Learned About Storytelling and Content Marketing, Kelly Hungerford said, “Nice post Lee! I really like your point about content needing to address business objectives as well as customer objectives. Content needs to be a win for both in order to be a success. And I love the example of content on tap. That’s something I’m going to keep in mind and try to put to practice. I’m not sure I could have pulled out three example in five minutes. You rocked it! For me it’s almost a rethinking of how we learn to “communicate” business, which seems to always be factual and not emotional. On storytelling: Danny’s had my full attention and I’ve told the story about the shuttle about a dozen times now. I can’t remember the height or width of the boosters for the shuttles, but I can remember they are the size of two horses asses and that makes for great conversation. I love the picture you included in this post. It tells a story too: physical events and meet-ups are a stellar opportunity to meet new friends, exchange stories and become a part of other people’s stories. Thank you.”

    Mark Masters, said “Who says that travel doesn’t broaden the mind? It’s interesting that whilst topics that we share and promote are becoming topics that many others are bestowing onto others ie. how to become a ‘rock star/ninja in…’ the big differential is how we weave our own stories and experiences into our perception of the world. The moment when you realise that you don’t have to please everyone, but to have a point of view and stick to it, then becomes a lot easier to find your own path….from my perspective anyway. Enjoyed the read.”

    And on Essential Q and A on the Value of Content Marketing, Gerrid Smith said, “Thank you for sharing this translation. I couldn’t agree more on the aspect of growing audiences from niche communities.”

    What were the top online and digital marketing news stories for you this week?

    Thanks for reading and have a great weekend!

    Image: Marketo Blog