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Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

Posted on Oct 17th, 2014
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  • Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall
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    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Twitter Vs Facebook

    Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] – How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter

    Facebook Introduces Safety Check – In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook

    Study: 86% of B-to-B Marketers Now Use Content Marketing – The vast majority of b-to-b marketers now use content marketing as part of a strategic marketing approach, although less than half have a documented content-marketing strategy and most admit they can’t track the return on their investment, according to a study released today by the Content Marketing Institute. AdAge

    Online Display Spending to Grow $18 Billion in Next Five Years – Driven by the steep growth rate of online video and mobile display, online advertising will grow from this year’s $19.8 billion to $37.6 billion by 2019, according to Forrester Research’s “North American Online Display Advertising Forecast” released this week. Direct Marketing News

    Study: Clickthrough Rate Continues To Rise As Reach Drops On Facebook – Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo. AllFacebook

    70% Of B2B Marketers Are Producing More Content, But Only 21% Are Able To Track ROI – The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove–say that 10 times fast–is out and provides an interesting, if not concerning, glimpse of how B2B marketers are approaching their marketing strategies. Marketing Pilgrim

    Bing Ads Showing Twitter Followers In Ads – Bing and Twitter have had a partnership dating back to the ancient days of 2009 and have renewed their deal to feature tweets in the search results every two years since. Now, Bing Ads is testing out an integration to show the number of Twitter followers advertisers have within their ads. Search Engine Land

    Facebook Launches Mobile ‘Like’ Button – Facebook first previewed a mobile Like button at its f8 conference in April, but the company announced today that it is rolling the feature out for anyone. Now app developers can use the Like button to get people to easily become a fan of the page. AllFacebook

    Google Answer Boxes Appearing 44% More Frequently [STUDY] – Moz published a report today containing data which shows a significant jump in the appearance of Google’s Quick Answer boxes. The jump initially began last week, but went relatively unnoticed in light of the Panda 4.1 rollout getting all the headlines. Search Engine Journal

    Google Displaying Not Mobile Friendly Icons In Search Results – Earlier this month, we reported Google began testing mobile friendly icons in the mobile search results, again. They did this back in August as well. But now, they are testing showing an icon that tells the user if the site/web page is not mobile friendly. Search Engine Roundtable

    New Google Eye Tracking Study Shows The Downfall Of The Golden Triangle – A new Google eye tracking study published by Mediative shows how the evolution of the Google search results from 2005 to today has resulted in searchers looking outside of the golden triangle. Search Engine Land

    Google: 30% Of First Page Search Results Contain HTTPS URLs – Here are more Google HTTPS tidbits from my SMX coverage last week. Did you know that Google has shared data saying only 10% of the web pages out there are over HTTPS? Did you also know that 30% of the first page searches results contain one or more HTTPS results? Search Engine Roundtable

    From our Online Marketing Community:

    In response to When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning, Ted Hart Karczewski said, “Great Post, Lee! We come across this a lot when talking with clients/prospects. B2B tech companies are so used to talking about their product features or services that breaking the mold and embracing content marketing can be tough to sell internally!”

    And on B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines, Suraj Karakulath commented, Great post. Nailed it with the human touch and the more ‘fun’ posts to let the audience ‘exhale’. We also try to intersperse our in-house content with some comic strips and fun videos. It does not even have to be original content sometimes – you could even share third-party content and credit them. Sharing others content also makes a good impression. There needs to be a human behind the business. Speaking of which, I still can’t get that song “Dumb Ways to Die” out of my head. The gorgeously animated video just makes it even better. Because of the video, I became aware of Metro Trains Melbourne and also learnt about some dumb ways to die :)”

    What were the top online and digital marketing news stories for you this week?

    Thanks for reading and have a great weekend!

    Infographic: AllTwitter