Om Malik points out that the recent offering of the Opera browser for free is due to a referral deal with Google. Opera has also signed referral deals with eBay and Amazon.
In comparison, he notes that the Mozilla Foundation, makers of the FireFox browser, bring in about $30 million a year from such deals. Seems like a pretty good incentive to me.
Now what are those folks building the Flock browser up to?
Tags: Online Marketing, Opera, FireFox, Flock
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
