Om Malik points out that the recent offering of the Opera browser for free is due to a referral deal with Google. Opera has also signed referral deals with eBay and Amazon.
In comparison, he notes that the Mozilla Foundation, makers of the FireFox browser, bring in about $30 million a year from such deals. Seems like a pretty good incentive to me.
Now what are those folks building the Flock browser up to?
Tags: Online Marketing, Opera, FireFox, Flock
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.
