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Playing Blog Favorites on Technorati

Posted on Mar 1st, 2007
Written by Lee Odden
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    Lists are good and bad. They’re often subjective and almost always in dispute by those that don’t make the list. Being on a list is a form of promotion or marketing in my opinion. Get on a list and you’ll get noticed.

    Whether it’s getting on Todd And’s Power 150 list of marketing blogs (glad you could join Andy and Neil), on our own list of search marketing blogs or even the recently published list of top seo firms at, I don’t see any downside to being on such lists.

    Which brings me to the topic of this post: Technorati Favorites. Technorati tracks over 60 million blogs and publishes a “Technorati 100” popular blogs by links list that gets a decent amount of attention (we’re currently in the mid 200’s). However, it’s the “Most Favorited” blog list that caught my attention recently. The blog in the 100th position on the Technorati Favorites list has 100 “favorite” votes. Online Marketing Blog currently has 98.

    I recall at the WebmasterWorld Pubcon conference in Las Vegas last year where Guy Kawasaki solicited the keynote crowd to link to his blog to help him make the Technorati 100 most popular blogs. I don’t know how many links he got out of that request, but his blog is at #37 right now. He’s on the list. He’s getting noticed. He’s still getting links.

    Obviously Guy Kawasaki is getting noticed for more reasons and in far more important ways than being ranked so highly on the Technorati popular blogs list, but I think you get my point. Whether he asks or not, people will link to his blog because it offers value.

    So in that spirit dear readers, would you consider “favoriting” Online Marketing Blog? We’ve made it thus far without such a request and out of all the daily visitors and RSS subscribers, there must be a few of you who really do consider this blog one of your many favorites. If not, we’ll just have to try harder and earn your vote some time in the future.