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The Top 50 Social Media Marketing Influencers in 2019

Posted on Mar 19th, 2019
Written by Lane Ellis
In this article

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    2019 TopRank Marketing Social Media Marketing Influencers

    It’s that time of year, marketers. Once again, we’re absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing.

    The goal of this annual list? To showcase the top 50 influential voices in the marketing industry we can all learn from and follow.

    List Methodology:

    Influencer Relationship Management (IRM) Platform Assisted: Ranking of the people in this list leverages data and algorithms from Traackr, which is an influencer relationship marketing platform. Unlike the vast majority of lists like this that are published online, this list considers many more data sources than just Twitter. To provide a better sample across the web, Traackr rankings can include citations and links from data sources such as blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest.

    Ranking data sources and scoring: For the ranking, this list leverages a combination of data points including:

    • Relevance: A score that indicates how influential a person is to a specific topic based on the keywords you provide. Signals for relevance include keyword mentions, keyword diversity, content production rate, freshness of content and other contextual measures. In this case, it was “social media marketing” as well as 10-plus derivative phrases.
    • Resonance: A score of how impactful the influencer is with their audience. Resonance measures engagement activity that occurs as a result of publishing (mostly social) content.
    • Reach: A score derived by the reach algorithm that takes into account followers, fans, subscribers, visitors and other audience metrics. Remember, this is more than just Twitter.
    • Audience: Unsurprisingly, this refers to overall social audience size.

    Each of these signal sources are factored into the algorithmic ranking for identified influencers with a focus on topical relevance, resonance of message with the audience and then audience reach. The result is a combination of broad-based influencers as well as individuals with a very specific focus and very high resonance and relevance scores. You’ll see new faces as well as a variety of disciplines and specialties represented.

    Many thanks to all who continue to actively share their knowledge about social media marketing through year-round engagement and by providing help to others with insight and expertise in our vast social realm. We hope this list will serve as a handy jumping off point to start your ongoing journey of learning from these leading social media marketing industry influencers.

    You’ll likely see both many familiar faces and a wonderful variety of new social media influencers. We plan to learn new lessons from these 50 top social media marketing influencers and hope you’ll do the same throughout the year.

    2019 — 50 Top Social Media Marketing Influencers

    Kim Garst @kimgarst
    CEO, KG Enterprises

    Donna Moritz @sociallysorted
    Visual Content Strategist, Socially Sorted

    Ian Anderson Gray @iagdotme
    Founder, Seriously Social

    Neal Schaffer @NealSchaffer

    Madalyn Sklar @madalynsklar
    Social Media Speaker & Consultant,

    Dan Gingiss @dgingiss
    CEO, Winning Customer Experience, LLC

    Brian Fanzo @isocialfanz
    Founder and CEO, iSocialFanz

    Mari Smith @MariSmith
    Social Media Speaker & Consultant,

    Rebekah Radice @rebekahradice
    CEO, RadiantLA

    Jasmine Star @jasminestar

    Carlos Gil @CarlosGil83
    CEO, Gil Media Co.

    Tamara McCleary @tamaramccleary

    Dustin W. Stout @dustinwstout
    Co-Founder, Warfare Plugins

    Peggy Fitzpatrick @PegFitzpatrick
    Marketing & Social Media Manager, Kreussler Inc.

    Michael A. Stelzner @mike_stelzner
    CEO & Founder, Social Media Examiner & Social Media Marketing World

    Lee Odden @LeeOdden
    CEO, TopRank Marketing

    Christopher Penn @cspenn
    Co-Founder and Chief Innovator, Trust Insights

    Owen Hemsath @owenvideo
    Video Producer, The Videospot

    Bernie Borges @bernieborges
    Co-Founder & CMO, Vengreso

    Samantha Kelly @tweetinggoddess
    Owner, Tweetinggoddess

    Heidi Cohen @heidicohen
    Chief Content Officer, Actionable Marketing Guide

    Brooke B. Sellas @brookesellas
    Founder & CEO, B Squared Media

    Gini Dietrich @ginidietrich
    CEO, Arment Dietrich, Inc.

    Roberto Blake @robertoblake
    Owner & Creative Director, Create Awesome Media

    Chris Strub @chrisstrub
    CEO, I Am Here LLC

    Mark Schaefer @markwschaefer
    Executive Director, Schaefer Marketing Solutions LLC

    Jay Baer @jaybaer
    Founder, Convince & Convert

    Nicky Kriel @nickykriel
    Social Media Consultant & Strategist, Nicky Kriel Social Media

    Park Howell @parkhowell
    Business Story Strategist & Keynote Speaker, Business of Story

    Amanda Webb @spiderworking
    Social Media Trainer & Strategist, Spiderworking

    Andrew Pickering @andrewandpete
    Co-Founder, Andrew and Pete

    Viveka Von Rosen @linkedinexpert
    Co-Founder & Chief Visibility Officer, Vengreso

    Sean Cannell @seancannell
    Founder, Think Media

    Amy Porterfield @amyporterfield
    Online Marketing Expert & Trainer, Amy Porterfield, Inc.

    Steve Dotto @dottotech
    President, Dotto Tech

    Guy Kawasaki @GuyKawasaki
    Chief Evangelist, Canva

    Sue Beth Zimmerman @suebzimmerman
    Keynote and Breakout Speaker, Sue B. Zimmerman Enterprise

    Ann Handley @annhandley
    Chief Content Officer, MarketingProfs

    Sunny Lenarduzzi @sunnylenarduzzi
    Social Media Strategist & Consultant,

    Laura Rubinstein @CoachLaura
    CEO & Social Media Strategist, Transform Today

    Josh Elledge @joshelledge

    Ramon Ray @ramonray
    Editor and Founder, Smart Hustle Magazine

    Chalene Johnson @chalenejohnson
    CEO & Social Media Consultant, Team Johnson and SmartLife

    Brian G. Peters @brian_g_peters
    Strategic Partnerships Manager, Buffer

    Robert Rose @Robert_Rose
    Chief Troublemaker, The Content Advisory

    Lewis David Howes @lewishowes
    Founder, School of Greatness

    John Jantsch @ducttape
    President, Duct Tape Marketing

    Ian Cleary @iancleary
    Founder, RazorSocial

    Jo Saunders @JoSaundersAU
    Trainer & Conference Speaker, Wildfire Social Marketing™

    Billy Gene Shaw @askbillygene
    Founder & CEO, Rethink & Relive LLC

    Spread the Social Wisdom & Love

    Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you’ll find the most helpful and influential in your daily professional marketing lives, which is why we’d love it if you’d please share the name of social media marketers that influence you most in the comments section below.

    To further your own social media marketing expertise, here’s a bonus list of our top 5 posts about social media marketing from the past 12 months: