Search Marketing in 2025 looks dramatically different than it did just a year ago. AI-powered results, zero-click experiences, and evolving buyer behavior have transformed how B2B brands earn visibility and trust. For our top SEO and GEO blog posts from 2025, the focus is on what’s working now —from building resilient SEO strategies to adapting content for generative search environments. Together, they provide practical guidance for B2B marketers that are working their way through a more complex, multi-channel and increasingly, multi-modal search landscape.
A New Era for B2B SEO & GEO: Best Answer Marketing
AI-powered search is shifting SEO toward answer-based visibility. This post by Lee based on the Google I/O 2025 event explores how “best answer” content helps brands earn trust and visibility in AI-generated and enriched search results.
A Zero-Click Search Survival Guide for B2B Marketers
With more searches ending without a click, traditional SEO metrics are being challenged. This post by Nick Nelson uses the HBO series, The Last of Us, as a metaphor for a guide that explains how B2B brands can adapt content and SERP strategies to maintain visibility and engagement in zero-click environments.
10 Essential SEO Tips and Tactics for 2025
As competition in organic search increases, small improvements can make a big impact. This post from the start of the year highlights 10 essential tips focused on what marketers should prioritize to improve their search engine rankings, visibility, and long-term search marketing performance.
Building an SEO Strategy in 2025
SEO success in 2025 requires more than tactical optimization. This post by Nick outlines a modern SEO framework that aligns technical foundations, content strategy, and performance measurement with today’s search behaviors.
What Are E-E-A-T Guidelines, and How Can You Optimize Your Site Around Them?
With so much content on the web, and generative AI only adding to the noise, Google is focused on helping searchers find results that are meaningful, valuable, and helpful by emphasizing Experience, Expertise, Authoritativeness and Trust (E-E-A-T). In this post, Nick takes readers on a deep dive into the practical implications of E-E-A-T for SEO, how it works, and why it matters.
Smarter SEO Keyword Analysis: How to Choose Terms That Drive Results
Effective keyword analysis today goes beyond volume to focus on user intent and relevance. This post from Theresa explains how understanding intent and contextual relevance leads to more impactful SEO outcomes which helps marketers target the right opportunities for visibility and engagement in search.
Building SEO Authority with Topical Maps: A Practical Guide
Whether your goal is to boost rankings, build authority, or better meet audience needs,topical mapping is a powerful tool to guide your efforts. This guide from Theresa Meis breaks down how to create your own topical map and start seeing better SEO results.
How to Conduct an E-E-A-T Audit and What You’ll Learn
E-E-A-T guidelines are meant to mimic the way human beings make judgments about credibility and reliability of a source, especially in the age of artificial intelligence. This means an E-E-A-T audit can provide B2B marketers with the insights needed to optimize for multiple audiences: humans of course, but also search engines and AI powered search like answer engines.
How Influencer Marketing Boosts SEO Rankings and GEO Traffic
SEO and GEO focus on improving brand visibility around relevant topics when buyers are looking for solutions. Influencer Marketing focuses on partnering with the most trusted experts on relevant topics to create and distribute content to audiences that are paying attention. Integrating SEO, GEO and influence can create a force multiplier in search visibility as well as AI search, providing strong E-E-A-T signals and the kinds of citations LLMs pick up on. v
Which SEO Metrics Should You Adopt (and Drop) This Year?
Not all SEO metrics still matter in 2025, especially with the rise in AI search. This post helps B2B marketers refocus on the measurements that reflect business impact while moving away from superficial metrics.
Across these posts, a clear theme emerges: successful SEO and GEO programs in 2025 require strategic alignment, technical excellence, and content that delivers true “best answer” value. As search continues to evolve, brands that invest in search marketing adaptability, measurement, and audience-first optimization will be best positioned to become Best Answer Brands when customers are looking for solutions.
Ready to strengthen your AI search visibility?
