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Reputation, News and Blog Optimization at SES London

Posted on Feb 4th, 2008
Written by Lee Odden
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    Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London. It will be my first time speaking at an event in London and luckily I’ll be involved with 3 panels that are spot on with the marketing consulting work we do at TopRank.

    The two panels that I am presenting on are concurrent Wednesday, Feb 20 with “News Search SEO” starting at 10:30 a.m. followed by “Blog and Feed SEO” at 11:45 a.m. I will also be moderating the “Brand and Reputation Management” panel on Thursday at 3:30p.m. Below are more details on those sessions.

    News Search Engine Optimization – News search engines such as Yahoo News and Google News offer a great way to receive targeted traffic related to breaking topics or to help with a public relations effort. Moderated by Anne Kennedy of Beyond Ink, this session looks at how to make use of tactics such as press release optimization and optimizing news content to best tap into traffic from news search. I’ll be focusing on news content optimization, particularly online newsrooms. Speakers include:

    • Greg Jarboe, President and Co-Founder, SEO-PR
    • Lee Odden, CEO, TopRank Online Marketing
    • Tim Gibbon, Director, Elemental Communications

    Blog & RSS Search Engine Optimization – This session session will be moderated by the VP and Editor in Chief of The ClickZ Network, Rebecca Lieb so I’d better be on my best behavior. Search U.S. Google for “blog optimization” and after seeing who is at #1 and #2, you’ll see why TopRank is on the panel. This panel of experts is set to explore how niche blog and RSS feed search engines work followed by tips on how companies can use blogs and RSS feeds as online marketing tools. In this session I’ll be giving a personal example of how we’ve leveraged Online Marketing Blog to build industry credibility, extend our network, grow our consulting business and attract media attention including book offers. Speakers include:

    • Amanda Watlington, Owner, Searching for Profit
    • Lee Odden, CEO, TopRank Online Marketing
    • Massimo Burgio, Founder and Chief Strategist, Global Search Interactive

    Online Reputation Management – This topic has long been a hot issue and as increasing numbers of consumers are “empowered to publish” via blogs and social networks, companies are becoming keenly aware of the importance of managing brand and reputation online. This session will provide an overview and big picture issues related to online reputation management, a range of ORM tactics and a great collection of localized examples. Whether it’s PPC trademark issues, engaging legal help or blogger relations, there’s a lot to cover in the hour we have allocated. Moderated by TopRank CEO Lee Odden, speakers for this session include :

    • Andy Beal, Consultant, Blogger, & Author, Marketing Pilgrim LLC
    • Greg Jarboe, President and Co-Founder, SEO-PR
    • Nan Dawkins, President and CEO, Serengeti Communications

    The SES London show will be held February 19-21 at the Business Design Centre in Islington and hosted by search marketing guru Mike Grehan. Tracks at SES London include: Fundamentals, Search Advertising, Global, Kelsey Group Local, Organic & Beyond, Organic, Issues & Tactics and an “Improve Me” Track. You can get a glance of all sessions here.

    If you’re attending the Search Engine Strategies conference in London, I hope you can make the sessions above and certainly say hello after. I’m looking forward to meeting up with UK friends Andy Atkins-Krüger, Mel Carson, Mike Grehan, BC Europe’s Rory De Niro and Marie Howell plus many U.S. based SEM pros that will be speaking/moderating.