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Words of Business Wisdom From 10 Women Who Inspire Great B2B Marketing

Posted on Feb 28th, 2022
Written by TopRank Marketing
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  • Words of Business Wisdom From 10 Women Who Inspire Great B2B Marketing
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    2022 Womens History Month Collage

    When I look back at my childhood, my mom, first generation Bachelors degree in tow, worked four days a week. And ‘ran’ the evenings on her own at home while my dad was dairy farming. When she looks back, her mother ran the household and picked up shifts waitressing when the farm wasn’t making ends meet. And before that, working outside the home wasn’t something my great grandmother would have dreamed of.

    It is on the backs of everyday women like my mother, and the likes of Sojourner Truth, Elizabeth Cady Stanton, Ruth Bader Ginsburg, among others, that I was able to enter the workforce without a single thought of my gender having an impact on my professional life. While at the same time, knowing I had a real choice of whether to be a stay at home mom, full time employee or somewhere in between.

    Not every woman experiences this liberation in the same way I do. And, it is more than just being able to work as a mom that has changed. From voting rights and Title IX to equal pay, women’s rights have come a very long way. AND – still have a long way to go.

    So, in honor of Women’s History Month, we’d like to elevate the voices of some of our favorite B2B marketers — who also happen to be women — along with a few others outside of marketing. These 10+ women are inspirations to men and women alike.

    Inspiring Business Insight From 10+ Top Women In Marketing & Beyond

    B2B Marketers Ann Handley

    Ann Handley
    Chief Content Officer

    “Brands realize that to trust somebody, you’ve got to know them. And how can you trust a B2B brand unless you sort of see the faces of the people behind the brand?” — Ann Handley @AnnHandley Share on X

    Ava DuVernay

    Ava DuVernay

    “Ignore the glass ceiling and do your work. If you're focusing on the glass ceiling, focusing on what you don't have, focusing on the limitations, then you will be limited.” — Ava DuVernay @Ava Share on X

    Sarita Rao

    Sarita Rao
    President, Integrated and Partner Solutions

    “Curiosity is just so important. Because you just never know what you’re going to uncover and when you ask those questions” — Sarita Rao @saritasayso Share on X

    Dolly Parton
    Dolly Parton
    Singer-songwriter, Actress, and Businesswoman

    “If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader.” — Dolly Parton @DollyParton Share on X

    Tyrona Heath
    Tyrona Heath
    Director, Market Engagement, The B2B Institute at LinkedIn*

    “You are not just your job title. Job titles often don’t tell a story about who you are and what you stand for. By intentionally choosing how you will show up, you make a more meaningful investment in your leadership and impact.” — @tyrona Share on X

    Ruth Bader Ginsburg
    Ruth Bader Ginsburg
    Former Associate Justice of the Supreme Court of the United States

    “So often in life, things that you regard as an impediment turn out to be great good fortune.” — Ruth Bader Ginsburg Share on X

    Charlene Li
    Charlene Li
    Founder & Senior Fellow
    Altimeter, a Prophet Company

    “Be eliminating all options for retreat, you can become single-mindedly focused on success and victory.” — Charlene Li @CharleneLi Share on X

    Mindy Kaling
    Mindy Kaling
    Comedian, Actress, and Writer

    “If you don’t see a clear path for what you want, sometimes you have to make it yourself.” — Mindy Kaling @MindyKaling Share on X

    Miri Rodriguez
    Miri Rodriguez
    Senior Storyteller Future of Work

    “Do I believe in luck? Yes. It’s accompanied by patience, hard work, failure, resiliency, persistence and a little bit of sparkle.” — Miri Rodriguez @MiriRod Share on X

    Eleanor Roosevelt
    Eleanor Roosevelt
    Former First Lady of the United States, Diplomat, and Activist

    “Women are like teabags. We don’t know our true strength until we are in hot water.” — Eleanor Roosevelt Share on X

    We’ll conclude with an eleventh bonus quote that sums up the power of B2B marketing when it makes true and enduring connections.

    Maya Angelou
    Maya Angelou
    Poet, Memoirist, and Activist

    “People will forget what you said, but they will never forget how you made them feel.” — Maya Angelou Share on X

    I hope at least one of these gems brought you a smile. I think I’ll pin a few to my desktop background.

    Thank you to each of these women and so many others who have helped to pave the way for today’s and future generations of girls, mothers, women, and business LEADERS. Imagine, one day your name, your son’s name, your niece’s, could be on that list in the intro of dedicated souls who helped to advance human rights to level the playing fields.

    To learn even more about the top women in marketing, here’s a list of related articles we’ve published:

    * LinkedIn is a TopRank Marketing client.