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B2C companies have been working with celebrities or “influencers” for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…
TopRank Marketing CEO, Lee Odden Shares a Secret to Influencer Marketing at #CMC17
April 10, 2017 by
The truth is, influencer marketing is still baffling for many digital marketers. Many questions still circulate around the best strategy for implementation and execution. With more and more brands incorporating influencer marketing programs into their overall marketing strategy, the need to stand out among the competition is growing, and fast. In the recent influencer marketing…
Lee Odden Teaches B2B Marketers How to Influence the Influencers at #B2BMX
February 13, 2017 by
Over the past few years, more and more companies have begun to incorporate influencer marketing into their digital marketing mix. And as more brands begin to deploy an influencer marketing strategy, the competition for the attention for customers and influencers will become increasingly fierce. While 48% of B2C marketers have an ongoing influencer program, only…
The Social Media Recipe: How We Helped One Client Exceed Follower Goals by 91%
December 29, 2016 by
Current Situation A gourmet food company recently hired TopRank Marketing to expand their social reach. While their world-renowned products are featured in many 5 star restaurants and households across the country, they felt there was a greater opportunity for continued expansion on social media. While this client already had a very engaged social audience, they…
TopRank Marketing Team Members Tell-All
November 22, 2016 by
No matter your profession, it’s safe to assume that you likely spend most of your waking hours at work. And even when you’re not at work, you’re often thinking or talking about work. Let’s face it, when you get together with your friends and family, it’s inevitable that at some point you’ll end up either…
Join Lee Odden for Two Stellar Presentations at September’s Content Marketing World in Cleveland
September 1, 2016 by
After only a week back on Minneapolis soil, TopRank Marketing CEO Lee Odden will be setting off for the biggest content marketing conference on the globe; Content Marketing World. This year, Lee will be presenting not once, but twice at the 2016 Content Marketing World conference. Over the past few years, Content Marketing World has…
Lee Odden to Tackle How to Identify, Qualify & Recruit Effective Influencers at #SMMW16
March 29, 2016 by
TopRank Marketing CEO Lee Odden has been a longtime proponent of incorporating influencers into content marketing as part of an integrated digital marketing strategy. Not only is he often cited as a top digital marketing expert himself, but our agency TopRank Marketing provides successful influencer content marketing solutions for some of today’s top B2B and…
Upcoming Content Marketing Webinars With TopRank Marketing’s Lee Odden
March 1, 2016 by
After a whirlwind—and worldwide—February of travel and in-person speaking engagements, TopRank Marketing CEO Lee Odden is staying grounded for a little while. However, he’ll still be making the rounds on the web by participating in three upcoming webinar sessions with Workfront, BuzzSumo and Uberflip. The best part? All the webinars are free to attend. And,…
TopRank Marketing CEO Lee Odden to Share Influencer Marketing Expertise at London Conference
February 22, 2016 by
TopRank Marketing CEO Lee Odden has been quite the globetrotter this month. After hitting Amsterdam and Arizona for some amazing digital marketing events, he’s off to London for B2B Marketing’s B2B InTech event on Feb. 25. What is B2B InTech? B2B InTech is a one-day tech marketing event that aims to provide insights on the…
From Amsterdam to Arizona: TopRank Marketing Educates Marketers on SEO Plus
January 29, 2016 by
TopRank Marketing CEO Lee Odden is kicking off 2016 with a whirlwind education tour across the globe. His first two events will take place in Amsterdam and Arizona and will inform marketers on the benefits of taking a SEO plus approach to digital marketing. What is SEO Plus? SEO Plus is a holistic approach to…
