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Elevate B2B Marketing: Empathy & Emotion in B2B Marketing- with Guest Ann Handley

Date October 13, 2022
Duration 35 Minutes
  • Resources
  • Podcast
  • Elevate B2B Marketing: Empathy & Emotion in B2B Marketing- with Guest Ann Handley

As part of the agency’s mission to elevate B2B marketing, we’re committed to continuing to share real stories that are optimistic and ambitious with the launch of our new podcast Elevate B2B Marketing, a podcast featuring conversations that inform, include and inspire the best of B2B marketing. Each episode will feature insights from a B2B marketing leader having a conversation with our very own Lee Odden. (more background can be found on the blog

The Elevate B2B Marketing podcast is kicking off with the Queen of Content herself, Ann Handley of MarketingProfs. Ann is an incredible storyteller and sought-after keynote speaker, lover of Cavalier King Charles Spaniels, Wordle ninja and Wall Street Journal best-selling author of multiple books including the completely revised and expanded edition of Everybody Writes. Join as she talks about B2B marketers’ post-pandemic challenges and opportunities, creativity, inclusivity within the industry, and more!

Here are a few highlights and topics covered in the conversation between Ann and Lee:

    • The “new normal” of B2B Marketing
    • The continued emphasis on content marketing through empathy and emotion
    • Elevating B2B brands beyond “boring-to-boring”
    • DE&I within the B2B industry
    • Sneak peeks and insights from MarketingProfs and the Content Marketing Institute‘s newest research 
    • and MORE!

Check out the full interview podcast here:

Check out the full video interview with Ann Handley here:


Catch up on other episodes & subscribe to the Elevate B2B Marketing Podcast now >

Also be sure to check out Ann’s newly revised and greatly expanded (10% funnier too) Everybody Writes!