B2B Search Marketing Agency (SEO/AEO)

If your business isn't the best answer for what customers are looking for, you might just be invisible. The new roles of search engine optimization and the intersection with AI search have changed discovery forever. Since 2001 TopRank Marketing has been on the front line of SEO and now GEO and AEO to help B2B companies become best answer brands. Our proven BAM system helped Inogen Alliance achieve 55 #1 rankings and boost service inquires by 186%. We also helped StackAdapt boost page one visibility by 91% and improve conversion rate by 450%. Our expert team and proven system for any kind of search visibility is ready to make your B2B brand a best answer brand.

RESULTS WE DRIVE:

Contact us for a free SEO & AI Search Consultation

Optimize for buyer intent

A large accounting firm engaged TopRank to improve their organic visibility in a competitive market. The strategy focused on insights around specific personas and niche service lines and optimized existing high-value content to match buyer questions and decision-stage intent plus new content to capitalize on white space. The result: YoY increase of 1,250 ranking keywords, 55 new keywords in positions 1-3, and a 96% gain in new keyword visibility.

Expand visibility

Inogen Alliance partnered with TopRank Marketing to elevate their SEO performance by aligning best answer content with audience intent and cementing the brand's leadership in environmental, health, safety, and sustainability search. The strategy combined precision topic targeting, audience-first content, and on-page optimization to expand visibility where decision-makers were actively searching. The result: 55 #1 rankings, 58% growth of organic sessions, and 186% increase in contact form submissions.

Be the best answer

TopRank Marketing helped SUNSTAR GUM refine its SEO strategy to better reach dental professionals who influence product recommendations by focusing on specialized, science-based oral care content. Using the Best Answer Marketing system for audience focused topics and questions, a targeted content roadmap that addressed questions relevant to dentists, hygienists, and periodontists was implemented. As a result, organic traffic to the professional blog increased by 148%.

What We Do

SEO / AEO Scorecards & Audits

Understand your current SEO and AI Search performance gaps and opportunities with a custom audit and report.

SEO / AEO Strategy & Planning

Strategic, detailed and action-oriented approach for steady organic search and AI search growth and increased visibility.

Visibility & Competitive Analysis

Comparison and insights on topics, prompts and how to differentiate from the competition.

Global & Local SEO

Utilizing a strategic mix of local, regional and global SEO best practices to optimize content for all of your target markets.

Site Migration Planning

Strategic approach to minimize risk while optimizing for search and user journey to create a seamless transition.

Search Intent Analysis

Research and guidance on creating best answer content to address your audience's questions and problems on Google and AI search.

Topic Research & Gap Analysis

Custom topic glossary including actionable SEO / AEO insights, keyword and topic gap analysis with rankings dashboard, actions and opportunities.

On-Page Optimization

Strategies to efficiently leverage current content and assets for maximum return through expert optimizations.

Technical Optimization

Recommending and implementing the right technical improvements, schema markup, page speed and other factors influencing crawling, indexing and ranking of answers.

SEO AEO Friendly Content

Data-informed content creation to connect and engage your unique audience's needs and questions.

Link Building

Acquiring high-quality backlinks from reputable websites to improve your site's search engine visibility, authority and traffic.

SEO / AEO Reporting

Our custom approach to SEO reporting focuses on benchmarking and ongoing optimizations.

SEO / AEO Scorecards & Audits

Understand your current SEO and AI Search performance gaps and opportunities with a custom audit and report.

SEO / AEO Strategy & Planning

Strategic, detailed and action-oriented approach for steady organic search and AI search growth and increased visibility.

Visibility & Competitive Analysis

Comparison and insights on topics, prompts and how to differentiate from the competition.

Global & Local SEO

Utilizing a strategic mix of local, regional and global SEO best practices to optimize content for all of your target markets.

Site Migration Planning

Strategic approach to minimize risk while optimizing for search and user journey to create a seamless transition.

Search Intent Analysis

Research and guidance on creating best answer content to address your audience's questions and problems on Google and AI search.

Topic Research & Gap Analysis

Custom topic glossary including actionable SEO / AEO insights, keyword and topic gap analysis with rankings dashboard, actions and opportunities.

On-Page Optimization

Strategies to efficiently leverage current content and assets for maximum return through expert optimizations.

Technical Optimization

Recommending and implementing the right technical improvements, schema markup, page speed and other factors influencing crawling, indexing and ranking of answers.

SEO AEO Friendly Content

Data-informed content creation to connect and engage your unique audience's needs and questions.

Link Building

Acquiring high-quality backlinks from reputable websites to improve your site's search engine visibility, authority and traffic.

SEO / AEO Reporting

Our custom approach to SEO reporting focuses on benchmarking and ongoing optimizations.

Learn More

WHEN TO HIRE AN SEO AGENCY?

Your content is not ranking where it should.
Your organic traffic is flat or declining despite consistent effort.
You are planning a site redesign or major product launch and want search visibility built in from the start.
Your internal team needs additional expertise or bandwidth to manage complex SEO needs.
You want search to be a driver of growth, not just a checklist item.

Meet the Team

TOPRANK MARKETING’S APPROACH TO SEO

We do more than optimize. We design search strategies that create confidence, build meaningful connections, and drive measurable success. By bringing data, creativity, and intent together with your content, development, and analytics efforts, we turn search into a genuine competitive advantage.
Your message deserves to be found, trusted, and acted on. We make sure it is.

Our SEO Approach is Intent-Focused.

High volumes of non-relevant traffic have little value to your brand. Building SEO strategies through the lens of user intent is core to our philosophy. We understand your audience, what they’re looking for, and how to build trust by delivering it.

Our SEO Approach is Holistic.

We start with your marketing strategy and business objectives, then work backward to ensure broader alignment. SEO is an important consideration, but not the only one on your plate.

Our SEO Approach is Integrated.

We play well with others, and happily integrate with content teams, dev teams, other agencies, and all necessary stakeholders.

Our SEO Approach is Data-Driven.

Reliable information is the cornerstone of our recommendations. Through detailed SEO reporting and visualizations, we show the work, because your confidence is important.

Our SEO Approach is Constant.

The only constant is change, and that applies doubly in the world of SEO. Search algorithms, user preferences, and competitive tactics evolve everyday. We find the balance between efficient workflow and nimble responsiveness.

1

Intent-Focused

High volumes of non-relevant traffic have little value to your brand. Building SEO strategies through the lens of user intent is core to our philosophy. We understand your audience, what they’re looking for, and how to build trust by delivering it.

2

Holistic

We start with your marketing strategy and business objectives, then work backward to ensure broader alignment. SEO is an important consideration, but not the only one on your plate.

3

Integrated

We play well with others, and happily integrate with content teams, dev teams, other agencies, and all necessary stakeholders.

4

Data-Driven

Reliable information is the cornerstone of our recommendations. Through detailed SEO reporting and visualizations, we show the work, because your confidence is important.

5

Constant

The only constant is change, and that applies doubly in the world of SEO. Search algorithms, user preferences, and competitive tactics evolve everyday. We find the balance between efficient workflow and nimble responsiveness.