SEO MARKETING SERVICES TO HELP YOU GET FOUND

DON’T GAMBLE WHEN IT COMES TO ORGANIC SEARCH

To be a fierce competitor in the search ranking game, you need the right strategy. It’s a little more complicated than spinning the wheel and hoping for a jackpot.
Whether you’re looking for long-term support to boost lagging web traffic or guidance through a site migration, TopRank Marketing has the experience to help you beat the odds.

WE HAVE PLAYED THE GAME THOUSANDS OF TIMES

Winning at search is a long game. You might strike it rich with a particularly effective campaign, but these winnings won’t last forever. You need to stay in the game and continue to make the right plays.
When it comes to SEO strategies, we know when to hold them and when to fold them, in order to achieve or maintain a competitive advantage.

In other words, we’ll ensure your organic search rankings are a little more “Yahtzee” and a little less “Sorry.”
SEO-driven content marketing strategy for an environmental consulting firm
0 %
Increase in organic blog traffic year-over-year
0 %
Increase in organic traffic to the site
0 +
Page 1 rankings
Want to see some more success stories on improving website performance ?

AUDITS TO HELP Improve YOUR SEARCH GAME

As part of long-term SEO consulting or as a short-term project, our comprehensive SEO can help you understand why your site isn’t flush with high-ranking results.

1. Website Audit

Our first step is to double down and identify the cause of subpar performance as well as opportunities for improvement.
Technical factors
Confirm site indexing, mobile performance and that search engines understand your site

On-page factors

Pinpoint instances of keyword cannibalization, opportunities to implement simple schema markup, and internal linking possibilities

Off-page factors

Identify and determine the impact factor of the referring domains and total backlinks

"Google is essentially an answer engine. If companies want to be the ‘best answer’ for what their potential customers are looking for, they’ll want to invest in content that is comprehensive and engaging on the topic."

Lee Odden, TopRank Marketing CEO

2. Optimized Content

The most technically proficient and well-designed website is only the opening bid. Sites need great content to win over your audience. We’ll audit your site to see which content is scoring you points.
Content Performance
Confirm site indexing, mobile performance and that search engines understand your site

Navigation

Click maps to reveal where people are clicking or trying to click

Paths to conversion

Insights into typical traffic flow within the site

3. Competitive Site Audit

Knowing the online strategy of your competitors will help identify where there are easy wins. A competitive audit can reveal how your company can score higher with different channels or content
Keyword Rankings
Identifying who is ranking highest for the coveted keywords

Content Performance

Determining which type of content created by your competitors ranks best

4. Game Plan

The end result is a step-by-step guide for increasing your winnings without recklessly blowing your budget. This prioritized and actionable plan will highlight the best ways to improve search visibility and ensure you’re investing money in areas that will pay off in the long run. These include:
Keyword Glossary
Suggested short-tail and long-tail keywords

Easy Wins

Detailed list of technical errors, formatting issues that can be easily fixed to improve site performance, usability, and mobile-friendliness

Long-term Strategy

Recommendations for long-term optimization including an optimized content marketing strategy

"The team at TopRank Marketing provided excellent SEO/SEM strategic and tactical support to the McKesson Corporate Marketing teams. I highly recommend the entire TopRank team as search partners for B2B or B2C organizations.”

Tracy Thomsic, Director, Corporate Digital Strategy and Marketing
McKesson Corporation

DON’T LET YOUR RANKINGS SLIDE DURING A WEBSITE MIGRATION

During a site migration, each and every change to content, interface, and links is a possible hazard. Make one wrong move and you’ll reduce your site’s ability to target critical keywords or even create a slew of indexing issues.
In other words, your rankings are likely to slide … a lot. You could find yourself back at the start with a long climb ahead of you.
TopRank Marketing provides comprehensive SEO/UX consultation during website migrations. We’ll help you skip over potential dangers—like removing content that is working for you— and ensure your search rankings keep going up.
That way you won’t have to say, “Oh chute!”
Want to see some success stories on website migration?

OPTIMIZED CONTENT TO WIN THE WORD SEARCH

Offer up the right words and your audience will circle around you. We create best-answer B2B content marketing services that meets a measurable, proven search need. Here’s how we help your website get found.
Optimized Influencer Content
Leveraging the power of influencers can expand your fan base. We can make it happen
Content Strategy and Planning
Every piece of content we create is rooted in sound strategy. We partner with you to ensure all work will add to your winnings
Search Engine Marketing (SEM)
If you need support for your paid search efforts, we can help with that too
SEO Copywriting
Our content exemplifies best practices for optimized content and meet the needs of both customers and search engines

JOIN THE WINNER’S CIRCLE

Whether you’re making your first climb up the search rankings, trying to boost the effectiveness of a current effort, or planning a site migration, TopRank Marketing can help you win big.
TopRank Marketing was founded as an SEO company in 2001. Since then we have helped hundreds of midsize and enterprise B2B companies score high rankings.

HELP ME WIN AT ORGANIC SEARCH!

Improve Your Game. Climb Higher. Join the Winner’s Circle

Join TopRank Marketing and Win at search !