The experimentation era in B2B social media marketing is long over. Social media has proven to be a viable and potentially lucrative marketing channel for B2B companies of all sizes, across the globe. As our socially active prospects become increasingly selective in the content they consume, it is more important now than ever that you provide value, not add to the clutter. The reigning champions of social media are the brands that listen to their community, and deliver worthwhile information based on what they hear.
At TopRank® Marketing, we understand that your company’s success in social media requires a deep understanding of your customers’ needs and their journey throughout all stages of the buying cycle. We specialize in crafting targeted, high quality content that serves to attract, engage and even convert customers as they factor their social relationships into their purchasing decisions. Many agencies and companies offer social media marketing services, yet we are one of the few with experience and proven results to consistently reach goals in branding, social PR, and even lead generation using social media.
A successful B2B social media marketing strategy ties outcomes to overarching business goals and connects you with the right prospects and customers on the proper platforms. It engages your loyal fans, friends, and followers through a combination of organic and paid media.
Social Media Strategy
A social media strategy is your brand’s roadmap for building awareness and engagement on social channels. A social media strategy should include an audit of existing social media profiles, goals and objectives, audience targets, approach and implementation recommendations. The approach should be guided by the needs of your prospects to ensure measurable social media marketing success.
Listening is a huge component of strategy and understanding goals and objectives acts as a starting point. TopRank Marketing partners with brands to make recommendations for improving a brand’s social media visibility, reach and engagement with specific targeted audiences.
Social Listening & Real-Time Monitoring Services
Social listening and real-time monitoring work hand-in-hand to help brands better understand the quantity, quality and sentiment of mentions online.
Integrating social listening and real-time monitoring into a social media strategy will help you get more in-tune with your audience, based on what they’re already saying. By monitoring constantly, you can identify what’s working, quick wins for improving your approach and potentially harmful online chatter that can be addressed immediately.
Social Contest Development & Deployment
Social media contests engage audiences and elicit participation. Whether social media contests are stand-alone or a part of your larger content marketing strategy, they are a great way to encourage user generated content (UGC) for your brand.
Many B2B brands believe that social contests only work for their B2C counterparts. However, there is equal opportunity to better engage a B2B social media audience with a well formulated contest.
Campaign Amplification Services
An essential but commonly overlooked element of creating a successful digital marketing campaign is an amplification strategy. Because why does it matter how good your content is if no one sees it?
TopRank Marketing approaches social media campaigns with an integrated mix of digital marketing tactics to best fit the brand’s and audience’s needs. Our approach to social media specific campaign amplification includes strategy and content for brand amplification, employee amplification, influencer amplification and paid social media to provide ample opportunities for your target audience to engage with your campaign content.
Content Development & Distribution
Social media content must be relevant and valuable to make a lasting impression on your target audience. The way that a brand distributes that content is also crucial to reaching the right audiences in the right places.
Just as with any other content marketing strategy, it’s important that content created for social media platforms is tailored to meet the needs of those specific audiences. Our expertise allows us to make suggestions based on new trends, years of experience and research and a deep understanding of the brand’s goals and objectives.
Social Media Measurement & Optimization
Social media marketing metrics act as the proof of performance. Without measurement, it would be nearly impossible to understand what’s working, what’s not and how to optimize the approach to garner better results.
Our social media marketing experts understand the metrics and are able to easily communicate results. Using that data to determine what worked and where opportunities lie, TopRank Marketing then makes suggestions to improve for the future.
Social Media Marketing Case Studies
If you’d like to see TopRank Marketing’s social media marketing work in action, take a look at one of the case studies below to see how we have successfully partnered with brands to successfully achieve business goals and produce results:
- The Social Media Recipe: How We Helped One Client Exceed Follower Goals by 91%
- Social Media Contest Boosts HVAC Company’s Website Traffic by 166%
You Have a Goal, We’ll Help Reach It
Looking to take your Social Media Marketing game to the next level? TopRank Marketing is here for you.
Schedule your free consultation today! We’d love to chat.