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Case Study

How Smashed Benchmarks With B2B Influencer Marketing

Industry B2B Solutions
Category Software
Solutions Content Marketing Influencer Marketing

About democratizes the power of software so organizations can easily build work management tools and software applications to fit their every need.


1790 1790 %
above goal social reach from influencer shares of brand content
300 300 k+
organic impressions on social media
80 80 %
over potential reach goal

Challenge identified an opportunity to help support teams during the pandemic that had gone from working in-office to working remotely. In a crowded marketplace, needed to meet that need quickly, in a way that was credible and added value to brands unprepared to support their newly remote teams.


The brand partnered with TopRank Marketing to develop an influencer marketing campaign featuring industry experts that could reach and engage remote work teams more effectively than the brand on its own.


Time was of the essence and the program message needed to be as powerful and credible as possible in a short amount of time. By partnering with TopRank Marketing, was able to gain access to existing influencer relationships with the top remote work experts. The core topics identified for this program served as a means to identify and recruit the influencers most well-known in their field.


These seasoned experts and influencers in the remote work space collaborated on and promoted content published on the brand site, on the influencers’ own sites, brand social channels and via livestream.


By leveraging existing influencer relationships with top remote work experts and identified topics that would resonate best with their target audience, was able to deploy a content mix that generated great results in the time needed.

  • 17.9M in potential reach from brand mentions by influencers (goal was 1M)
  • 300K+ organic impressions on social media
  • 3K video views of a live stream featuring two industry experts within the first week
  • 1,790% above goal social reach from influencer shares of brand content


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