B2B Influencer Marketing Agency

B2B influencer marketing is growing fast and TopRank Marketing has been at the forefront from the start. Get it right with an experienced partner that knows how to find, engage and activate the most trusted voices in your industry (and a few you secretly admire) to co-create content your customers can believe in. TopRank has been called a top B2B Influencer Marketing agency because our proven solutions have been trusted to deliver results for top B2B brands including Dell, SAP, Oracle, LinkedIn and we can do the same for you.

B2B INFLUENCE THAT GETS RESULTS:

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Expand your brand reach

Tap into the networks of respected B2B experts to make your message visible and trusted by new, qualified audiences.

Drive credibility and engagement

Collaborate with influential thought leaders and industry experts to create content your customers actually want to consume and trust.

Grow your pipeline

Collaborating with influential experts your customers trust can shorten sales cycles, increase consideration and inspire buyers to take action.

What We Do

Influencer Strategy & Planning

Set the foundation for success with a data-informed plan tailored to your brand, your solution, and your audience.

Influencer Identification

Find and connect with influencers who engage, persuade, and align with your business goals. We’ve worked with leading voices across industries and are always adding new ones.

Influencer Competitive Audits

Find out how your competitors are leveraging influencer marketing — including what influencers, tactics and channels they’re using — so you can differentiate.

Influencer Recruitment, Management & Payment

We manage the details of influencer marketing, including contracts, negotiations, briefings, logistics, quality checking, reporting and payment passthrough.

Co-created & Sponsored Influencer Content

Partner with influencers to build content that amplifies your message and resonates with your audience.

Co-hosted Webinars, LinkedIn Lives & Podcasts

Bring subject-matter experts into the spotlight and give your audience something worth tuning into

Influencer Video

Bring your solution to life with short-form video content that uses authentic voices and creative formats.

Affiliate Marketing Programs

Partner with industry experts who not only talk about your brand — they drive results.

Influencer Event Packages

Give your events major visibility by bringing the right voices into the mix.

Influencer Measurement & Optimization

Track what works, refine what doesn’t, and scale what performs.

Influencer Strategy & Planning

Set the foundation for success with a data-informed plan tailored to your brand, your solution, and your audience.

Influencer Identification

Find and connect with influencers who engage, persuade, and align with your business goals. We’ve worked with leading voices across industries and are always adding new ones.

Influencer Competitive Audits

Find out how your competitors are leveraging influencer marketing — including what influencers, tactics and channels they’re using — so you can differentiate.

Influencer Recruitment, Management & Payment

We manage the details of influencer marketing, including contracts, negotiations, briefings, logistics, quality checking, reporting and payment passthrough.

Co-created & Sponsored Influencer Content

Partner with influencers to build content that amplifies your message and resonates with your audience.

Co-hosted Webinars, LinkedIn Lives & Podcasts

Bring subject-matter experts into the spotlight and give your audience something worth tuning into

Influencer Video

Bring your solution to life with short-form video content that uses authentic voices and creative formats.

Affiliate Marketing Programs

Partner with industry experts who not only talk about your brand — they drive results.

Influencer Event Packages

Give your events major visibility by bringing the right voices into the mix.

Influencer Measurement & Optimization

Track what works, refine what doesn’t, and scale what performs.

Learn More

WHEN TO ENGAGE A TOP B2B INFLUENCER MARKETING AGENCY:

Not every B2B brand is ready to work with the best at B2B influencer marketing. You should reach out when:

You’re ready to collaborate with business influencers and want to do it with a partner that has deep experience and a track record of success.
You want to engage influencers and creators on platforms like LinkedIn, TikTok and beyond.
You want content co-created with credible experts who will promote it to their audiences.
You’re expanding globally and need a credible local voice to build trust for your brand and solutions in new markets.
You’re launching a new product, service or business and want to add instant credibility.
You want differentiate your B2B brand in a crowded market.
You want to develop long term relationships with the most trusted voices in your industry.

Meet the Team

TOPRANK’S APPROACH TO B2B INFLUENCER MARKETING

Influencer marketing is not about quick wins or short term posts. It is about building authentic relationships that create lasting value for your brand and your audience.

At TopRank Marketing, we connect B2B brands with qualified, credible experts and engaged communities that align with your goals and your customers’ needs. Together, we create content that informs, inspires, and builds genuine trust, turning those trusted voices into one of your brand’s most valuable assets.

Our Approach to B2B Influencer Marketing is Customized.

The most successful B2B influencer marketing is not a one-size-fits-all strategy. To be effective, it needs to be tailored to your brand, your solutions, and your audience. We work with your organization to create a custom program to:

Identify & engage the most relevant influencers and creators for your business audience
Collaborate to create amazing content experiences with those industry experts & influencers
Publish, promote & amplify the content with a comprehensive content marketing & social media plan
Measure performance of content, influencers and all supporting promotional investment

Our Approach to Influencer Engagement is Relationship-Driven.

The most valuable business influencer and creator engagements are those that lead to lasting relationships. Our top influencer marketing team is best at working to identify influencers who are an excellent fit for your B2B brand, leading to mutually successful partnerships and ongoing collaboration.

Our Influencer Approach is Integrated.

The beauty of B2B influencer marketing is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.

Our Approach to Influence is Always On.

B2B Influencer Marketing is a relationship business and relationships require nurturing, care and thoughtfulness. Today’s business environment has left buyers hungry for sources of truth they can rely on day after day. That’s why an always-on approach to influence is essential for developing, maintaining and growing relationships with the most trusted voices your customers pay attention to.

1

Customized

The most successful B2B influencer marketing is not a one-size-fits-all strategy. To be effective, it needs to be tailored to your brand, your solutions, and your audience. We work with your organization to create a custom program to:

Identify & engage the most relevant influencers and creators for your business audience
Collaborate to create amazing content experiences with those industry experts & influencers
Publish, promote & amplify the content with a comprehensive content marketing & social media plan
Measure performance of content, influencers and all supporting promotional investment

2

Relationship-Driven

The most valuable business influencer and creator engagements are those that lead to lasting relationships. Our top influencer marketing team is best at working to identify influencers who are an excellent fit for your B2B brand, leading to mutually successful partnerships and ongoing collaboration.

3

Integrated

The beauty of B2B influencer marketing is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.

4

Always On

B2B Influencer Marketing is a relationship business and relationships require nurturing, care and thoughtfulness. Today’s business environment has left buyers hungry for sources of truth they can rely on day after day. That’s why an always-on approach to influence is essential for developing, maintaining and growing relationships with the most trusted voices your customers pay attention to.