Social Media Marketing

Your audience is already talking. The question is, are they talking about you? At TopRank Marketing, we help B2B brands use social media to connect, engage, and grow with purpose. We combine data, creativity, and strategy to make sure your brand shows up where it matters most, in the feeds, discussions, and moments that build real relationships. Our approach goes beyond posts and platforms. We help you create a presence that sparks conversation, earns credibility, and builds community.

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RESULTS WE DRIVE:

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Grow awareness and engagement

We build strategies that put your brand in front of the right people and inspire them to react, respond, and share.

Build credibility and loyalty

We help your brand show up consistently with a clear voice, strong values, and ideas that earn belief and trust.

Drive measurable impact

Every post and campaign is designed with purpose. We measure performance to connect social engagement to tangible business results.

What We Do

Social Media Audits & Scorecard

Conduct an in-depth review of your social channels to determine if social media campaigns are aligned with your business goals. A review of your social performance data, engagement data, sentiment data and competitor activity will uncover any missed opportunities.

Strategy & Planning

A strategic approach to social media means finding out which channels your audience is using, who they follow and what type of content they’re most likely to engage with. Planning a cross-channel strategy helps avoid over or under-posting, and helps maintain a consistent brand experience across channels.

Employee Advocacy & Executive Social Content

Increase your brand’s reach by empowering and activating your employees to post on behalf of the brand. Equip your executives with a strategic plan to increase their visibility and thought leadership on behalf of the brand.

Ongoing Community & Campaign Strategy

We help improve quality and consistency across your social media channels to increase brand loyalty and grow authentic connections.

Social Listening & Sentiment Analysis

Who is talking about your brand, what are they saying, and how do they feel? We collect and analyze social content to find the answers and suggest strategies.

Social Media Industry Event Packages

We custom-create social media campaigns to promote your brand before, during and after an industry event. These campaigns can help secure your brand’s share of voice in event-related social discussion.

Paid Social Campaigns

Drive performance across social media channels and deliver enterprise-level impact with strategically-deployed paid social.

LinkedIn Content Strategy & Creation

Leveraging TopRank Marketing's in-depth experience in LinkedIn content, strategy and campaigns.

Interactive & Engaging Content Creation

Liven up your social feeds, increase visibility and engagement with: live-action video, animated text video, custom images, interactive polls & more.

Social Media Reporting, Analysis & Optimization

Our custom approach to reporting focuses measuring performance of your social campaigns and engagement to determine social media’s impact on your marketing mix.

Social Media Audits & Scorecard

Conduct an in-depth review of your social channels to determine if social media campaigns are aligned with your business goals. A review of your social performance data, engagement data, sentiment data and competitor activity will uncover any missed opportunities.

Strategy & Planning

A strategic approach to social media means finding out which channels your audience is using, who they follow and what type of content they’re most likely to engage with. Planning a cross-channel strategy helps avoid over or under-posting, and helps maintain a consistent brand experience across channels.

Employee Advocacy & Executive Social Content

Increase your brand’s reach by empowering and activating your employees to post on behalf of the brand. Equip your executives with a strategic plan to increase their visibility and thought leadership on behalf of the brand.

Ongoing Community & Campaign Strategy

We help improve quality and consistency across your social media channels to increase brand loyalty and grow authentic connections.

Social Listening & Sentiment Analysis

Who is talking about your brand, what are they saying, and how do they feel? We collect and analyze social content to find the answers and suggest strategies.

Social Media Industry Event Packages

We custom-create social media campaigns to promote your brand before, during and after an industry event. These campaigns can help secure your brand’s share of voice in event-related social discussion.

Paid Social Campaigns

Drive performance across social media channels and deliver enterprise-level impact with strategically-deployed paid social.

LinkedIn Content Strategy & Creation

Leveraging TopRank Marketing's in-depth experience in LinkedIn content, strategy and campaigns.

Interactive & Engaging Content Creation

Liven up your social feeds, increase visibility and engagement with: live-action video, animated text video, custom images, interactive polls & more.

Social Media Reporting, Analysis & Optimization

Our custom approach to reporting focuses measuring performance of your social campaigns and engagement to determine social media’s impact on your marketing mix.

Learn More

WHEN TO HIRE A SOCIAL MEDIA MARKETING AGENCY?

Your brand has an inconsistent presence across channels.
Your social media accounts are divided and siloed among departments.
Your social posts see minimal engagement or resharing.
You want to drive greater marketing impact on LinkedIn.
You have a high follower count but low algorithmic promotion.
You want to augment your organic social with paid promotion .
Your executive team has a minimal or nonexistent social media presence.
Your employees rarely post or share in support of the brand.

Meet the Team

TOPRANK’S APPROACH TO SOCIAL MEDIA

We help B2B brands use social media as more than a megaphone. Our strategies turn engagement into relationships and relationships into results. With two decades of experience and a team that blends creativity, analytics, and empathy, we make sure your social presence works as hard as you do.

Your audience is out there. Let’s give them something worth talking about.

Our Social Media Approach is Data-Driven.

Our strategy starts with extensive research. We examine your brand’s social media presence, how it compares to others in your industry, and how your industry at large engages with social media.

Our Social Media Approach is Holistic.

A successful social media strategy needs to include all social channels together to promote a consistent experience. In addition, social media strategy should be integrated with the larger content strategy, including paid media and advertising, content, and influencer efforts.

Our Social Media Approach is Audience Centered.

Great content is the beating heart of a successful social media strategy. Our research determines what type of content and in what format is most likely to engage your audience. We create human-centered content that tells compelling stories.

We are Results OBSESSED!

Social media is well suited to measurement, reporting and optimization. Our social strategy includes analyzing performance, reporting on results, and improvement over time.

1

Data-Driven

Our strategy starts with extensive research. We examine your brand’s social media presence, how it compares to others in your industry, and how your industry at large engages with social media.

2

Holistic

A successful social media strategy needs to include all social channels together to promote a consistent experience. In addition, social media strategy should be integrated with the larger content strategy, including paid media and advertising, content, and influencer efforts.

3

Audience Centered

Great content is the beating heart of a successful social media strategy. Our research determines what type of content and in what format is most likely to engage your audience. We create human-centered content that tells compelling stories.

4

Results Obsessed

Social media is well suited to measurement, reporting and optimization. Our social strategy includes analyzing performance, reporting on results, and improvement over time.