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50 Content Marketing Influencers and Experts to Follow 2019 #CMWorld

Posted on Sep 3rd, 2019
Written by Lane Ellis
In this article

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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Content Marketing Influencers 2019

    Content Marketing World 2019 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are filled with curiosity for future trends, marketing knowledge, and aspirations for new successes. For the past 11 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world’s strongest content marketing event, and this year is set to be the biggest and best yet.

    Readers of our blog know we have a long history with the conference starting at the beginning, with nine years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

    Our partnership resulted in a interactive digital experience filled with show-stopping insights from top marketers who will be taking the stage this week. If you haven’t yet experienced it, have a look here:

    Another TopRank Marketing tradition that has been imitated in recent years but never truly duplicated, is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the excellent 200-plus #CMWorld speakers.

    List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year’s Content Marketing World conference using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, Flickr and other platforms.

    The focus topic in question is most definitely “content marketing,” and everyone included on this list is:

    • A speaker at #CMWorld 2019
    • Ranked in the top-50 for “content marketing” according to relevance, resonance, reach and audience metrics

    CMWorld 2019 Influencer network

    People always thank me for including them in these lists and there’s no thanks to be given other than to the people who worked hard sharing useful knowledge about content marketing to their social channels, in blogs, videos, and online in general.

    Many thanks go to ALL the people who are actively sharing knowledge about content marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a starting point to help expand your content marketing universe.

    In this year’s list there are familiar faces and quite a few new entries. We plan to learn new lessons from these 50 content marketing influencers and hope you’ll do the same throughout the year and into 2020.

    50 Content Marketing Influencers Speaking at CMWorld 2019

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    BIG congratulations to Pam Didner for the top spot and to the other three in the top spots: Christopher Penn, our CEO Lee Odden, and Heidi Cohen.

    Congrats AGAIN to Ann Handley for being the Most Engaging Content Marketing Influencer out of this year’s group of speakers, based on Traackr’s analysis.

    Pam Didner @PamDidner
    Author, Effective Sales Enablement
    Presenting: 5 Creative Ways Content Marketers Can Better Support Their Sales Team
    Presenting: How to Leverage Your Existing Marketing Programs and Content to Enable Your Sales Team

    Christopher Penn @cspenn
    Co-Founder, Trust Insights
    Presenting: AI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns
    Presenting: How AI Will Change Content Marketing Forever

    Lee Odden @leeodden
    CEO, TopRank Marketing
    Presenting: Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body
    Presenting: How to Develop a B2B Influencer Marketing Program That Actually Works

    Heidi Cohen @heidicohen
    Chief Content Officer, Actionable Marketing Guide
    Presenting: The Continuous Content Distribution Playbook: How To Keep Your Best Content Visible and Viable While Saving Your Sanity

    Jay Baer @jaybaer
    Founder, Convince & Convert
    Presenting: Mouth Moves: How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers

    Brian Fanzo @iSocialFanz
    Millennial Keynote Speaker, iSocialFanz
    Presenting: Press The Damn Button: How To Stand-Out From the Bad News and Fake News On Social Media

    Michael Brenner @BrennerMichael
    Keynote Speaker, Author & CEO, Marketing Insider Group
    Presenting: Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team

    Andy Crestodina @crestodina
    Principal, Strategic Director, Orbit Media
    Presenting: Asking the Right Questions: How to Use Original Research for Valuable Content That Drives Business Results
    Presenting: How to Analyze Content Performance Using Google Analytics: From Basics to Advanced
    Presenting: Maximize the Value of Your Google Analytics

    Ian Anderson Gray @iagdotme
    Founder, Seriously Social
    Presenting: Strategies, Tools and Techniques to Level Up Your Impact and Authority Through Confident Live Video

    Christoph Trappe @CTrappe
    Chief Content Officer, AC Business Media
    Presenting: Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences

    Julia McCoy @JuliaEMcCoy
    CEO, Express Writers
    Presenting: A Masterclass on Creating & Publishing Authority-Building SEO Blogs

    Bernie Borges @bernieborges
    CMO, Vengreso
    Presenting: Why You Need Content for Effective Sales Enablement

    Viveka Von Rosen @LinkedInExpert
    Chief Visibility Officer, Vengreso
    Presenting: A Whole New World – Reanimating your Desiccated Company Page on LinkedIn: Building Your Brand, Encouraging Employee Advocacy and Inviting Engagement with LinkedIn Pages.

    Ann Handley @MarketingProfs
    Chief Content Officer, MarketingProfs
    Presenting: What Do We Want? CONTENT. When Do We Want It? ASAP. Your Strategic Approach to Sane + Sustainable Success

    Erika Heald @SFerika
    Consultant, Erika Heald Consulting
    Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community
    Presenting: How to Define and Document Your Brand Voice

    Dennis Shiao @dshiao
    Marketing Consultant, Dennis Shiao Consulting
    Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community

    Drew McLellan @DrewMcLellan
    Ad Agency Owner & Consultant, Agency Management Institute
    Presenting: Agency Edge 2019: How and Why Clients Around the World Choose Their Agencies

    Robert Rose @Robert_Rose
    Chief Strategy Advisor, Content Marketing Institute
    Presenting: Welcome to Content Marketing World 2019
    Presenting: Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients
    Presenting: Technology Forum

    A. Lee Judge @ALeeJudge
    Global Digital Marketing Manager, Hexagon Geosystems
    Presenting: Content Marketing for the Robots (Search Engine Marketing)

    Andrea Fryrear @AndreaFryrear
    President and Lead Trainer, AgileSherpas
    Presenting: Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things

    Andrew Pickering & Pete Gartland @AndrewAndPete
    Co-Founders, Andrew and Pete
    Presenting: The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time

    Katie Martell @KatieMartell
    Executive Director, Boston Content
    Presenting: Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers

    Tom Martin @TomMartin
    President, Converse Digital
    Presenting: Turning Conversations Into Customers

    Jay Acunzo @jayacunzo
    Founder, Marketing Showrunners
    Presenting: Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations

    Juntae DeLane @JuntaeDeLane
    Founder, Ditgital Branding Institute
    Presenting: Why Your Brand Works In The “Real World” But Fails When Online

    Cathy McPhillips @cmcphillips
    Vice President of Marketing, Content Marketing Institute
    Presenting: Getting the Most From CMWorld 2019

    George Stenitzer @GeorgeStenitzer
    Founder & Chief Content Officer, Crystal Clear Communications
    Presenting: How to Use AI to Unlock Secrets Inside Questions

    Matt Heinz @HeinzMarketing
    President, Heinz Marketing Inc
    Presenting: Customer Engagement Benchmarks: How Today’s Top B2B Brands Increase Action, Intimacy, Conversion & Loyalty

    Scott Monty @ScottMonty
    CEO & Principal, Scott Monty Strategies
    Presenting: Curate Your Way to More Subscribers

    Kristina Halvorson @halvorson
    CEO, Brain Traffic
    Presenting: How to Conquer Content Chaos

    Donna Moritz @SociallySorted
    Visual Content Strategist & Founder, Socially Sorted
    Presenting: Travel/Tourism/Hospitality Forum – The World’s Biggest Visual Content Team: How to Leverage Key Visual Storytellers, Strategies and Tools to Better Manage and Share Your Destination Experiences

    Kathy Klotz-Guest @kathyklotzguest
    Founder, Keeping It Human
    Presenting: 185 Comics Walk into a Storytelling Bar…

    Tom Augenthaler @taugenthaler
    Consultant, 551 Media LLC
    Presenting: What the … Influencer Marketing!

    Amy Higgins @amywhiggins
    Content Strategist, Salesforce
    Presenting: Charting the Course to a Career in Content Marketing

    Joe Lazauskas @JoeLazauskas
    Head of Marketing, Contently
    Presenting: The Content Marketer of the Future: 5 Big Traits You Need to Thrive in the Coming Marketing Revolution

    Aaron Orendorff @AaronOrendorff
    Founder, iconiContent
    Presenting: How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth)

    Arnie Kuenn @ArnieK
    Founder & CEO, Vertical Measures
    Presenting: Should You Fire Your Chief Marketing Officer? My Farewell Gift Learned From 13+ Years of Being CEO of a Digital Agency

    Leslie Carruthers @thesearchguru
    President, The Search Guru
    Presenting: Retail & eCommerce Forum

    Berrak Sarikaya @BerrakBiz
    Integrated Marketing Specialist, Yesler
    Presenting: So You Think You Want to Start an Online Community? What to Know Before You Open the Doors

    Joe Pulizzi @JoePulizzi
    Founder, Content Marketing Institute
    Presenting: Getting the Most From CMWorld 2019
    Presenting: Keynote – MKTG 2030

    Ardath Albee @ardath421
    CEO, Marketing Interactions, Inc.
    Presenting: Personalization that Drives Profitable Engagement: Activate, Don’t Alienate

    Andrew Davis @DrewDavisHere
    Author, Brandscaping & Town, INC.
    Presenting: Loyalty Loop: How Small Content Adds Up to Big Business
    Presenting: Video Marketing Makeover: Transforming Boring Case Studies and Testimonials Into Stories That Inspire Action

    Ashley Zeckman @azeckman
    Senior Director of Agency Marketing, TopRank Marketing
    Presenting: Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy

    Amber Naslund @AmberCadabra
    Senior Content Marketing Evangelist, LinkedIn
    Presenting: Disrupting Thought Leadership: What It Really Takes To Create a Personal Content Platform That Works

    Ian Cleary @IanCleary
    Founder, RazorSocial
    Presenting: A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content
    Presenting: Content Optimization & Distribution Strategies

    Amy Balliett @AmyBalliett
    Founder and CEO, Killer Visual Strategies
    Presenting: How to Achieve a 70% Conversion Rate Using Interactive Content

    John Hall @johnhall
    Co-Founder and President,
    Presenting: Maximize Your Time To Focus On What’s Most Important For Your Company’s ROI

    Buddy Scalera @BuddyScalera
    Associate Director, Social Media Safeguarding and Solutions, Novartis Pharmaceuticals Company
    Presenting: We Can Do Better: How to Be a More Effective Marketing Professional

    Marcus Sheridan @TheSalesLion
    Keynote Speaker, Author and Partner, IMPACT
    Presenting: The Perfect Content Marketing Organization: 7 Essential Qualities of the World’s Most Successful Content Marketing Companies

    Amanda Todorovich @amandatodo
    Content Marketing Director, Cleveland Clinic
    Presenting: How to Transform Your Corporate Blog into an Owned MEDIA Platform
    Presenting: #CMWorld Cleveland Clinic Health Summit

    Spread the Content Marketing Wisdom & Love

    Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you’ll find the most helpful and influential in your daily professional marketing lives, which is why we’d love it if you’d please share the name of content marketers that influence you most in the comments section below.

    To further your own content marketing expertise, here’s a bonus list of some of our best recent posts about content marketing:

    If you’d like to learn more about creating a successful B2B influencer marketing campaign and boosting your content marketing fitness, you’re in luck! Both our CEO Lee Odden and senior director of digital strategy Ashley Zeckman will be presenting at Content Marketing World on the topics. Here are the details:

    Tuesday, September 3th – 1:00pm – 4:00pm
    Workshop with Lee Odden & Amisha Gandhi, vice president of influencer marketing and communications at SAP Ariba
    How to Develop a B2B Influencer Marketing Program That Actually Works

    Wednesday, September 4th – 2:00pm – 2:45pm
    Solo Presentation with Lee Odden
    Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body

    Friday, September 6th – 8:00am – 8:45am
    Solo Presentation with Ashley Zeckman
    Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy

    Along with our TopRank Marketing teammates Kelly Hogan, Susan Misukanis, and Joshua Nite, we hope to see you at the Content Marketing World conference. Check out what we’re looking forward to most at CMWorld and be sure to follow us on Twitter at @toprank for real time updates during the conference and this blog for live-blogging coverage of select presentations.