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B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips

Posted on Sep 28th, 2012
Written by Lee Odden
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  • B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips
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    Is your B2B marketing feeling “old fashioned” and out of date? Have your white papers, direct mail and webinars been called out as “boring”? Maybe you’re losing interest with prospects because corporate chest beating about products and services just isn’t enough anymore?

    There’s a growing movement amongst progressive business to business marketers to break free of stale and antiquated digital marketing tactics. While consumer product marketing has long been associated with more interesting and compelling marketing efforts, modern B2B marketers include numerous companies that are creating amazing programs to attract, engage and convert business buyers with infotaining content, compelling social engagement and memorable calls to action.

    As a build up to the MarketingProfs B2B Forum conference in Boston, over the past week we’ve been working on an eBook and publishing a series of interviews covering the topic of B2B Marketing Innovation with advice from speakers at the #mpb2b event. These smarties represent some of the top B2B brands in the world, including: Cisco, IBM, SAP, Salesforce, Silverpop and Monetate. We’ve also tapped many of the web’s most prominent B2B, social media and content marketing thought leaders including Joe Pulizzi, Ann Handley, Amber Naslund, Paul Gillin, CC Chapman, Amanda Maksymiw, Michael Brenner, Adele Revella and many more.

    We added a twist to the B2B Marketing Innovation interview series by encouraging our readers to suggest their own hard won tips. With the incentive of winning a copy of Content Rules AND a copy of Optimize, we attracted some pretty good insight.

    The best 3 B2B tip givers really hit the jackpot though (Lynn O’Connell, Scott Williamson, Joe Yeager) and were included in an eBook that Ashley Zeckman and I put together which will be shared with the MarketingProfs community of over 400,000, our network of over 150,000 plus the thousands that read our blog every day.

    But you don’t have to wait for those eBook promotions, because you can download the eBook in PDF format, by clicking on the cover image below:

    b2b marketing innovation eBook

    Click image to download eBook

    We took a bit of a “retro” angle to the theme of the eBook to work in tandem with MarketingProfs branding of the event: “This Is Not Your Father’s B2B”.  From the importance to data to use of visual content and humor, this eBook is chock full of practical advice for B2B marketers to be more innovative with their marketing. There are tips, examples and plenty of hard won insights from practitioners and thought leaders alike.

    33 B2B Marketing Innovators and Their Topics:

    1. Customer = Hero – Ann Handley
    2. Engaging Content – Michael Brenner
    3. Stop Talking & Listen – Joe Pulizzi
    4. Study Deeply – Christopher Penn
    5. Be First & Fail – Rob Yoegel
    6. Actively Adapt – Amber Naslund
    7. Remarkability – Alan Belniak
    8. Do the Unexpected – C.C. Chapman
    9. Borrow Freely – Roberta Rosenberg
    10. Automation Tools – Kathleen Christoph
    11. Have Understanding – Mack Collier
    12. Buyers Are People Too – Amanda Maksymiw
    13. Steal Shamelessly – Ellen Valentine
    14. Create A Theme – Paul Gillin
    15. Honest & Factual – Jeane Hopkins
    16. Uncover the Truth – Adele Revella
    17. I’m Eric Granof – Eric Granof
    18. Use Web Data – Chad Horenfeldt
    19. Customer Needs – Susan Emerick
    20. Talk To Customers – Matt T. Grant
    21. Stick To Basics – Lou Imbriano
    22. Serve Up Information – Shelly Kramer
    23. Innovation Day – Mark Rice
    24. White Paper Rut – Corey O’Loughlin
    25. Awesome Audiences – Tom Fishburne
    26. Tell Stories – Tim Washer
    27. B’s & C’s Are People – Dave Thomas
    28. Be Creative – Kami Huyse
    29. Flexible Content Plan – Marti Konstant
    30. Listen for Gold – Lee Odden
    31. Appeal to People – Lynn O’Connell
    32. Proof of Quality – Scott Williamson
    33. Likes VS. Shares – Joe Yeager

    Here’s a link to directly download the PDF of the B2B Marketing Innovations eBook. Feel free to post it and share. Below you can view the eBook embedded from Slideshare and get the embed code to easily add it to your own site.

    For even more great insights on B2B Innovation, here are the 7 long form interviews we ran with some of the B2B Forum speakers:

    Thank you again to the speakers from the MarketingProfs B2B Forum who were able to participate in this project and to our readers who contributed their B2B smarts as well.

    If you’re attending the B2B Forum in Boston next week (if you’re in the area it’s a MUST) then I hope to see you there.  I’ll be giving a track keynote Friday, October 5th at 8:15am on Optimizing Search, Social and Content across the Buying Cycle.