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B2B Marketing News: Top Channels for B2B Audiences, Podcasts Soaring, Smartphone Video Rules for Millennials

Posted on Aug 7th, 2020
Written by Lee Odden
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  • B2B Marketing News: Top Channels for B2B Audiences, Podcasts Soaring, Smartphone Video Rules for Millennials
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    Short Form Video NRG

    With the number of global video viewers projected to reach 2.72 billion in 2023 Snap Inc. commissioned a study from National Research Group surveying 1,000 smartphone owners and found that for Gen Z and millennials, smartphones top all other devices with 78% watching more video on their smartphones than they did last year. – AdWeek

    Podcast listenership in the US has been soaring in recent years and US podcast ad spending is expected to surpass $1 Billion in 2021 – eMarketer

    Coronavirus pandemic is reshaping our approach to social media: report. The average user now holds some 8.1 social media accounts and spends nearly 2 ½ hours using them daily, according to new GlobalWebIndex data. Mobile Marketing Magazine

    Twitter May Soon Display Retweets and Quote Tweets in Separate Counts – Social Media Today

    Which Channels Do Marketers Find Best for Reaching Top Target Audiences? Events and direct mail rank high for B2B audiences. MarketingCharts

    12x Always-On Influencer Marketing Statistics

    ANA Finds Content Marketing Budgets Rose Sharply Prior To COVID-19 – research found that over the previous two years content marketing budgets were up 73% on average. – MediaPost

    Lack of events revenue squeezes B2B media, forcing virtual volume — and innovation – Digiday

    Google adds CCPA opt-out handling for publishers in Ad Manager. Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. MarketingLand

    CMOs Expect A Return to Business as Usual in the Next Year or Two, But Are Avoiding New Markets. CMOs are far more interested in growth strategies that target existing than new markets. MarketingCharts


    Pace of Change Cartoon Tom Fishburne

    A humorous look at the new normal of COVID-19 from Tom Fishburne, “In this chaotic year, many brands and businesses are relying on adrenaline only. Organizations can only run on those fumes for so long. Adrenaline-based speed can lead to burnout.” – Marketoonist


    • (Client) – 10 Examples Of B2B Customer Experience Transformation For COVID – Forbes
    • TopRank Marketing – Influence Marketing for B2B Businesses Report Out – Jason Falls
    • TopRank Marketing – The State of B2B Influencer Marketing Research – Webbiquity
    • TopRank Marketing – Key Insights and Takeaways from TopRank Marketing’s B2B Influencer Report – Rubicly
    • TopRank Marketing – B2B Influencer Marketing Top Challenges and Solutions –
    • TopRank Marketing – What’s Trending: Building Better B2B – LinkedIn Marketing Solutions Blog
    • TopRank Marketing – Under the Influence – Ann Handley’s Newsletter Total Annarchy
    • Lee Odden – Pubcon Pro Moves Online – Pubcon
    • Lee Odden – Convergence Summit Opening Night Keynote – University of Minnesota

    Have you come across your own favorite marketing stories from the past week of news? Please let us know in the comments below.

    Thanks for joining us, and please return again next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.