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Digital Marketing News: Google Ad Auction Changes, Instagram’s Chronological Likes, & 3 New Marketing Studies

Posted on May 17th, 2019
Written by Lane Ellis
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  • Digital Marketing News: Google Ad Auction Changes, Instagram’s Chronological Likes, & 3 New Marketing Studies
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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    2019 May 17 Sprout Social Chart

    Google shares details on how first price auctions in Google Ad Manager will work
    Display and video ads sold with Google Ad Manager, Google’s ad server and publisher exchange, will get additional auction functionality aimed at removing Google’s “last look” outbidding advantage, while also bringing new minimum pricing strategies and rules, the search giant recently announced. Marketing Land

    Instagram Separates New Likes on Posts, Adds Unfollower Stats for Creator Accounts
    Instagram has tested showing most recent post likes first, along with adding unfollower statistics to Instagram Creator analytics data, features that could prove useful to digital marketers when eventually rolled out. Social Media Today

    Infographic: The Difference Between How Younger and Older Gen Xers Use Social Media
    New study data shows significant differences in social media usage not only between traditional age group categories, but also within generational groups, such as older Gen Xers using LinkedIn nine percent more than average consumers, while younger Gen Xers use Instagram 11 percent more than average. The study offers demographic information of interest to digital marketers. Adweek

    Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads
    Poor customer service tops the list of why consumers unfollow brands, while 70 percent of marketers use social media to build brand awareness, just two of many items of interest to digital marketers in a newly-release social media goals and challenges report from Sprout Social. MediaPost

    Study: B2B Marketers Underestimate The Power of Thought Leadership
    Thought leadership wields more power than most B2B marketers believe — with its consumption growing from 50 to 58 percent over the past year — and failing to fully take take this into account can prove to be a costly mistake for some firms, according to extensive new B2B thought leadership survey data. Social Media Today

    Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
    Special offers, recognizing loyalty across touch-points, offering customized interactions, and relevant recommendations are the top ways brands can individualize customer experiences and build trust, according to recently released omni-channel survey data. eMarketer

    2019 May 17 Hootsuite Statistics Image

    Influencer Marketing in the Travel industry: Strategy, Metrics and Best Practices
    Influencer marketing has seen success in numerous industries, delivering strong performance to some firms in the travel industry, and MarTech Advisor takes a look at which influencer marketing strategies have worked well in this market. MarTech Advisor

    5 Reasons Why You Need Video in Your Marketing Strategy (With the Stats to Prove It)
    As video continues to offer digital marketers powerful results, the average number of videos published monthly by businesses has reached 18, and with users spending 88 percent more time on video-rich websites it’s easy to see why. These are among numerous statistics recently examined by Entrepreneur’s look at video in marketing. Entrepreneur

    Digital transformation: Top challenges to success in 2019 [Report]
    The integration of segmented digital transformation initiatives is a top challenge firms face according to new global study data, especially when it comes to creating the type of application integration that will improve customer experience. ClickZ

    Why brand purpose marketing isn’t working with young people
    Brand purpose marketing without brands taking notable action isn’t enough to resonate with young people, according to new survey research. While 58 percent of respondents said buying from a brand backing a good cause was more likely, just 12 percent reported knowing specific associations between known brands and the causes they support. Fast Company


    2019 May 17 Marketoonist Comic

    A lighthearted look at one-to-one personalization by Marketoonist Tom Fishburne — Marketoonist

    Craftsman Confirms New Hammer Backwards-Compatible With Previous Generation Of Nails — The Onion


    • Ashley Zeckman / TopRank Marketing — #ContentWritingChat Recap: Repurposing Your Event Experiences Into Brand-Building Content with Cathy McPhillips — Express Writers
    • Debbie Friez — Connecting ideas and people with Dell Influencers — Chin-Fah Heoh
    • Lee Odden — Top 10 Digital Marketing Articles of this Week: 10th May 2019 — PageTraffic Buzz
    • Lee Odden — Learn How To Solve The Experience Equation With The Right Technology And The Right Strategy — Digitalist Magazine
    • Lee Odden — What’s Trending: No Endgame in Sight for Video Marketing — LinkedIn (client)
    • Lee Odden — How To Create Winning Co-Marketing Partnerships: What You Need To Know To Improve Your Results — Heidi Cohen
    • Lee Odden — B2B Social Media Marketing Strategies and Insights You Need to Know — Weidert Group

    Have you found your own top new influencer marketing or digital advertising stories for the week?

    Thanks for joining us, and please return again next week for more of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.