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Why Do You Need Digital Advertising?
Put simply, to gain immediate visibility and results. Online advertising and paid search can help you reach beyond your existing network and tap into new, highly targeted audience via search, display and social advertising.
How Can Paid Media Help You Get More Customers?
Ideally, digital advertising will reach the audience you didn’t even know you had. Whether you’re promoting content, building your pipeline or working towards a sales goal, paid media extends your reach and engages the customers you want.
Paid media leverages big data to deliver specific messages to a specific audience for a customized, personalized approach for more leads and sales.
How Can TopRank Marketing Help You?
Our paid search and digital advertising team has experience managing over $60 million in annual paid media spend and 25 million keywords annually. We are a Google AdWords certified agency partner, and have Bing Ads accreditation.
A cohesive, Search Engine Marketing strategy that integrates with your content marketing, social media and SEO strategy is essential for success. We can work with you to determine the best approach for reaching your marketing goals while aligning with your overall marketing strategy.
Our team will work with you to determine the best approach to digital advertising for your business by helping you create a strategy for and implementing the following:
Digital Advertising and Paid Search Capabilities
- Search Advertising
- Shopping Advertising
- Sponsorship Advertising
- Display Advertising
- Native Advertising
- Remarketing/Retargeting
Digital Advertising Placement Opportunities
- Google Networks
- Bing and Yahoo! Networks
- YouTube
- Site Specific Sponsorships
- Syndication/Exchanges
Paid Search Program Components
- PPC Consulting & Assessments
- SEM Competitive Analysis
- Bid Optimization
- Paid Campaign Build-Outs
- Ad Creative Optimization
- Landing Page Optimization
- Ad Copy Testing
- Keyword Expansion for Paid Terms
Examples of Our Search Engine Marketing Success
- How TopRank Marketing Used Paid Search to Help A B2C Company Increase Conversion Rates By 129%
- How a LinkedIn Ad Campaign Generated 75% More Leads at a 40% Lower Cost Per Lead
- How Targeted Facebook Ads Helped Cragun’s Resort Increase Booking Requests by 500%
Whether you are considering an integrated online advertising strategy or already have an established digital marketing program, TopRank Marketing can help you create, manage and optimize a paid media program that maximizes financial return and results.
Want to learn more about how you can hit your marketing and sales goals? Check out more of our recent campaign success or contact us today.
