B2B Influencer & Creator Marketing Agency
B2B INFLUENCER & CREATOR MARKETING THAT GETS RESULTS:
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Mitel engaged TopRank Marketing to establish influential creator sponsorships and content that helped accelerate product awareness, expand reach, and grow customer confidence. These coordinated efforts with B2B influencers resulted in 7.2M+ social media reach, 5000+ visits to the target landing page and a 270% increase in influencer placements over previous in house influencer programs.
Adobe worked with TopRank Marketing to optimize their Adobe Experience Cloud marketing campaign with the most trusted voices for their target audience in EMEA resulting in 200% greater engagement and 150% increase in form completions on LinkedIn.
Sprinklr partnered with TopRank Marketing to identify and engage a group of high profile industry influencers to create a documentary style masterclass to complement the launch of their self serve platform. These trusted voices were activated to drive 23 million in reach, 100k influencer driven engagements and 5,000 event registrations which contributed to significant recurring revenue.
WHAT IS THE DIFFERENCE BETWEEN INFLUENCER & CREATOR MARKETING AND WHEN SHOULD YOU ENGAGE AN AGENCY?
7 ways to know it’s time to work with the best B2B Influencer & Creator Marketing agency:
- You’re ready to collaborate with business influencers and creators and want to do it with a partner that has deep experience and a track record of success.
- You want to engage influencers and creators on platforms like LinkedIn, TikTok and beyond.
- You want content co-created with credible experts who will promote it to their audiences.
- You’re expanding globally and need a credible local voice to build trust for your brand and solutions in new markets.
- You’re launching a new product, service or business and want to add instant credibility.
- You want differentiate your B2B brand in a crowded market.
- You want to develop long term relationships with the most trusted voices in your industry.
What is B2B creator marketing?
B2B creator marketing is the practice of partnering with talented, influential content creators to produce engaging, story-driven content, which is often in video form, that builds awareness and consideration for a brand among business audiences. In many cases, B2B creators are media professionals first. They excel at capturing attention, telling stories and growing engaged audiences on digital channels like LinkedIn, YouTube, TikTok, Substack and niche professional communities.
How are B2B creators different from B2B influencers?
In the context of B2B marketing, the terms influencer and creator overlap, with many marketers use them interchangeably. At TopRank Marketing, we make a practical distinction based on 12+ years of running influence programs for enterprise B2B brands.
B2B creators primarily earn attention through craft. They understand platforms, formats and storytelling, and they often bring working knowledge of a B2B topic. Their communities live primarily online, and their superpower is making complex solutions that are relatable at scale.
B2B influencers typically earn trust through their expertise. They are most often industry experts with recognized domain authority, respected by peers and practitioners for their hands-on experience. They publish content to share what they know, and they typically monetize through consulting, books, speaking or their roles inside brands. Their communities extend across social networks, podcasts, newsletters, private groups and in-person events.
When should you work with B2B creators, and when with influencers?
To be effective, it is important to match the voice to the moment in the buyer journey. B2B creators often shine at the awareness and consideration stages, especially for solutions with shorter sales cycles like SaaS products with individual or team licenses. Whereas B2B influencers deliver the depth and credibility that larger, considered purchases demand, where buying committees are big, cycles are long and thought leadership shapes decision confidence.
The most effective B2B marketing programs include both. Our research shows that 99% of B2B marketers using an always-on approach to influencer and creator engagement rate their programs as effective (2025 B2B Influencer Marketing Report). Creators expand your reach. Influencers deepen your credibility. Working together, they help your brand become the best answer wherever buyers are looking.
TOPRANK’S APPROACH TO B2B INFLUENCER & CREATOR MARKETING
At TopRank Marketing, we connect B2B brands with qualified, credible experts and engaged communities that align with your goals and your customers’ needs. Together, we collaborate on content that informs, inspires, and builds genuine trust, turning those trusted voices into one of your brand’s most valuable assets.
The days of one-size-fits-all influencer marketing strategy are over. To be effective, your strategy for engaging influencers needs to be tailored to your brand, your solutions, and your audience. We work with your B2B brand to create a custom influencer and creator marketing program to:
- Identify & engage the most relevant influencers and creators for your business audience
- Collaborate to create amazing content experiences with those industry experts & influencers
- Publish, promote & amplify the content with a comprehensive content marketing & social media plan
- Measure performance of content, influencers and all supporting promotional investment
The most valuable business influencer and creator engagements are those that lead to lasting relationships. Our top B2B influencer marketing team is best at working to identify influencers who are an excellent fit for your B2B brand, leading to mutually successful partnerships and ongoing collaboration.
The beauty of influencer marketing for B2B brands is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.
B2B Influencer Marketing is a relationship business and relationships require nurturing, care and thoughtfulness. Today’s business environment has left buyers hungry for sources of truth they can rely on day after day. That’s why an always-on approach to influence is essential for developing, maintaining and growing relationships with the most trusted voices your customers pay attention to.
The days of one-size-fits-all influencer marketing strategy are over. To be effective, your strategy for engaging influencers needs to be tailored to your brand, your solutions, and your audience. We work with your B2B brand to create a custom influencer and creator marketing program to:
- Identify & engage the most relevant influencers and creators for your business audience
- Collaborate to create amazing content experiences with those industry experts & influencers
- Publish, promote & amplify the content with a comprehensive content marketing & social media plan
- Measure performance of content, influencers and all supporting promotional investment
The most valuable business influencer and creator engagements are those that lead to lasting relationships. Our top B2B influencer marketing team is best at working to identify influencers who are an excellent fit for your B2B brand, leading to mutually successful partnerships and ongoing collaboration.
The beauty of influencer marketing for B2B brands is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.
B2B Influencer Marketing is a relationship business and relationships require nurturing, care and thoughtfulness. Today’s business environment has left buyers hungry for sources of truth they can rely on day after day. That’s why an always-on approach to influence is essential for developing, maintaining and growing relationships with the most trusted voices your customers pay attention to.
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