Phillip Lessen at Google Blogscoped has a guest post by Tony Ruscoe explaining how to find new Google services, considerations for documenting the services you’ve found and what to do once you’ve found a new Google service. (or new service from any engine for that matter).
What a challenge this must be for Google PR. One the one hand, you want to keep things from prying eyes until they are ready to be announced. And on the other hand, there’s such an enthusiastic audience, you barely have to lift a finger to get coverage.
Here’s a link to the full article.
About the author
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.
