Phillip Lessen at Google Blogscoped has a guest post by Tony Ruscoe explaining how to find new Google services, considerations for documenting the services you’ve found and what to do once you’ve found a new Google service. (or new service from any engine for that matter).
What a challenge this must be for Google PR. One the one hand, you want to keep things from prying eyes until they are ready to be announced. And on the other hand, there’s such an enthusiastic audience, you barely have to lift a finger to get coverage.
Here’s a link to the full article.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
