B2B Influencer Marketing Agency

B2B influencer marketing is growing fast and TopRank Marketing has been at the forefront from the start. Get it right with an experienced partner that knows how to find, engage and activate the most trusted voices in your industry to co-create content your customers can believe in. TopRank has been called a top B2B Influencer Marketing agency because our proven B2B creator and influencer marketing solutions have helped monday.com smash their reach goal by 1,790%, helped Sprinklr attract 5,000 registrations for an event, and helped Alcatel-Lucent Enterprise influence $3 million in pipeline revenue. Just imagine what our expert team of creator and influencer marketing pros could do for you.

B2B INFLUENCE THAT GETS RESULTS:

Contact us for a free consultation

Expand your brand reach

Mitel engaged TopRank Marketing to establish influencer sponsorships and content that helped accelerate product awareness, expand reach, and grow customer confidence. These coordinated efforts with B2B influencers resulted in 7.2M+ social media reach, 5000+ visits to the target landing page and a 270% increase in influencer placements over previous in house influencer programs.

Build trust and engagement

Adobe worked with TopRank Marketing to optimize their Adobe Experience Cloud marketing campaign with the most trusted voices for their target audience in EMEA resulting in 200% greater engagement and 150% increase in form completions on LinkedIn.

Influence pipeline revenue

Sprinklr partnered with TopRank Marketing to identify and engage a group of high profile industry influencers to create a documentary style masterclass to complement the launch of their self serve platform. These trusted voices were activated to drive 23 million in reach, 100k influencer driven engagements and 5,000 event registrations which contributed to significant recurring revenue.

What We Do

Influencer Strategy & Planning

Set the foundation for success with a data-informed plan tailored to your brand, your solution, and your audience.

Influencer Identification

Find and connect with influencers who engage, persuade, and align with your business goals. We’ve worked with leading voices across industries and are always adding new ones.

Influencer Competitive Audits

Find out how your competitors are leveraging influencer marketing — including what influencers, tactics and channels they’re using — so you can differentiate.

Influencer Recruitment, Management & Payment

We manage the details of influencer marketing, including contracts, negotiations, briefings, logistics, quality checking, reporting and payment passthrough.

Co-created & Sponsored Influencer Content

Partner with influencers to build content that amplifies your message and resonates with your audience.

Co-hosted Webinars, LinkedIn Lives & Podcasts

Bring subject-matter experts into the spotlight and give your audience something worth tuning into

Emerging Channel Activations

Reach buyers where they are on TikTok, Reddit, Discord, YouTube, Substack, Twitch, Niche Professional Communities and and in-person.

Affiliate Marketing Programs

Partner with industry experts who not only talk about your brand — they drive results.

Influencer Event Packages

Give your events major visibility by bringing the right voices into the mix.

Influencer Measurement & Optimization

Track what works, refine what doesn’t, and scale what performs.

Influencer Strategy & Planning

Set the foundation for success with a data-informed plan tailored to your brand, your solution, and your audience.

Influencer Identification

Find and connect with influencers who engage, persuade, and align with your business goals. We’ve worked with leading voices across industries and are always adding new ones.

Influencer Competitive Audits

Find out how your competitors are leveraging influencer marketing — including what influencers, tactics and channels they’re using — so you can differentiate.

Influencer Recruitment, Management & Payment

We manage the details of influencer marketing, including contracts, negotiations, briefings, logistics, quality checking, reporting and payment passthrough.

Co-created & Sponsored Influencer Content

Partner with influencers to build content that amplifies your message and resonates with your audience.

Co-hosted Webinars, LinkedIn Lives & Podcasts

Bring subject-matter experts into the spotlight and give your audience something worth tuning into

Emerging Channel Activations

Reach buyers where they are on TikTok, Reddit, Discord, YouTube, Substack, Twitch, Niche Professional Communities and and in-person.

Affiliate Marketing Programs

Partner with industry experts who not only talk about your brand — they drive results.

Influencer Event Packages

Give your events major visibility by bringing the right voices into the mix.

Influencer Measurement & Optimization

Track what works, refine what doesn’t, and scale what performs.

Learn More

WHEN TO ENGAGE A TOP B2B INFLUENCER MARKETING AGENCY:

7 ways to know when it’s time to work with TopRank Marketing to elevate your marketing performance with B2B creators and influencers:

You’re ready to collaborate with business influencers and want to do it with a partner that has deep experience and a track record of success.
You want to engage influencers and creators on platforms like LinkedIn, TikTok and beyond.
You want content co-created with credible experts who will promote it to their audiences.
You’re expanding globally and need a credible local voice to build trust for your brand and solutions in new markets.
You’re launching a new product, service or business and want to add instant credibility.
You want differentiate your B2B brand in a crowded market.
You want to develop long term relationships with the most trusted voices in your industry.

Let's connect for a free consultation

TOPRANK’S APPROACH TO B2B INFLUENCER MARKETING

Influencer marketing is not about quick wins or short term posts. It is about building authentic relationships that can build trust and belief for your brand through the most trusted voices in your industry.

At TopRank Marketing, we connect B2B brands with qualified, credible experts and engaged communities that align with your goals and your customers’ needs. Together, we collaborate on content that informs, inspires, and builds genuine trust, turning those trusted voices into one of your brand’s most valuable assets.

Our Approach to B2B Influencer Marketing is Customized.

The most successful B2B influencer marketing is not a one-size-fits-all strategy. To be effective, it needs to be tailored to your brand, your solutions, and your audience. We work with your organization to create a custom program to:

Identify & engage the most relevant influencers and creators for your business audience
Collaborate to create amazing content experiences with those industry experts & influencers
Publish, promote & amplify the content with a comprehensive content marketing & social media plan
Measure performance of content, influencers and all supporting promotional investment

Our Approach to Influencer Engagement is Relationship-Driven.

The most valuable business influencer and creator engagements are those that lead to lasting relationships. Our top influencer marketing team is best at working to identify influencers who are an excellent fit for your B2B brand, leading to mutually successful partnerships and ongoing collaboration.

Our Influencer Approach is Integrated.

The beauty of B2B influencer marketing is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.

Our Approach to Influence is Always On.

B2B Influencer Marketing is a relationship business and relationships require nurturing, care and thoughtfulness. Today’s business environment has left buyers hungry for sources of truth they can rely on day after day. That’s why an always-on approach to influence is essential for developing, maintaining and growing relationships with the most trusted voices your customers pay attention to.

1

Customized

The most successful B2B influencer marketing is not a one-size-fits-all strategy. To be effective, it needs to be tailored to your brand, your solutions, and your audience. We work with your organization to create a custom program to:

Identify & engage the most relevant influencers and creators for your business audience
Collaborate to create amazing content experiences with those industry experts & influencers
Publish, promote & amplify the content with a comprehensive content marketing & social media plan
Measure performance of content, influencers and all supporting promotional investment

2

Relationship-Driven

The most valuable business influencer and creator engagements are those that lead to lasting relationships. Our top influencer marketing team is best at working to identify influencers who are an excellent fit for your B2B brand, leading to mutually successful partnerships and ongoing collaboration.

3

Integrated

The beauty of B2B influencer marketing is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.

4

Always On

B2B Influencer Marketing is a relationship business and relationships require nurturing, care and thoughtfulness. Today’s business environment has left buyers hungry for sources of truth they can rely on day after day. That’s why an always-on approach to influence is essential for developing, maintaining and growing relationships with the most trusted voices your customers pay attention to.