Aaron Wall of SEObook.com fame has been conducting some great interviews of people in the search engine industry lately and this most recent interview with Google Engineer, Matt Cutts is very well done.
Questions range from:
“Graph theory vs social networking vs buzz marketing: which of them is most important for a new webmaster to study? What resources would you recommend for learning about each of them?”
to:
“What is the most evil thing Google has ever done?”
A worthy read for sure. Nice job Aaron.
About the author
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.
