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Online Marketing News: Facebook Paper, Super Social Bowl, Vine Rising, Olympic Tweeple

Posted on Feb 7th, 2014
Written by TopRank Marketing
  • Blog
  • B2B Marketing
  • Online Marketing News: Facebook Paper, Super Social Bowl, Vine Rising, Olympic Tweeple
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    9 Principles for Influencer Marketing – Based on the influencer marketing programs their customers have built, this reputation management firm analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them. Traackr

    Squandered Bowl? Or Branding First? With precious few interactive call outs and even fewer mobile calls to action in this year’s Super Bowl advertising and programming, many mobile agency executives were left wondering this morning if brands missed a great opportunity to truly engage customers at this year’s big game. MediaPost

    9 in 10 Online Americans Worry About Their Privacy When Using Social Networks – Harris Interactive reports privacy concerns are on the rise across several popular online activities, though: 93% are at least sometimes worried when shopping online (up from 89% last year), and 9 in 10 harbor some concerns when banking online (up from 86%) and using social networks (up from 87%). Despite the revelations of NSA snooping, more respondents to the survey said that they are concerned with businesses sharing their personal information with other companies (58%) than of reports of government surveillance (38%). MarketingCharts

    Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations – Facebook reported earlier today that 50 million people (“unique people”) globally were communicating about the Super Bowl via the site or apps last night. The 50 million people apparently had 185 million “interactions.” That’s roughly 3.7 interactions per person on average. MarketingLand

    Who’s Using Social Login? [Infographic] – Social login offers a low-friction way to create accounts with websites, and enables e-commerce sites to do personalize the web experience. Gigya shares its updated data on social login’s adoption across different types of websites, from ecommerce to consumer brands, media/publishing and travel/hospitality, across the world and across devices. Facebook dominates, but Google+ is catching up. GetElastic

    Google Analytics Updates Remarketing UI & Builds Out List Import Options – Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior and allows users to import existing segments, including custom segments previously created or segments imported from the solutions gallery. Marketing Land

    Yahoo Adds Local Business Snapshots Next to Search Results – Yahoo’s announcement says the idea is to “make it easier to get the essential facts for any business in the U.S. right on the search results page.” The business data — they look like “cards,” to borrow Google’s current terminology — doesn’t show until you click one of the business listings in the local results. Search Engine Land

    Millennials’ Social Media Posts Influence Peers to Buy New Products – Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post. eMarketer

    Rise of VineThe Rise of Vine Infographic] Video content marketing is increasing and marketers are catering to more digitally savvy and video-oriented consumers is the reason cited for Vine’s popularity. Here are some curated statistics on the emergence of Vine as a video content marketing channel and success achieved in its first year. Learn why brands should invest in Vine.

    Hashtag Usage By Facebook Brand Pages Stagnates At 16% – Is the Facebook hashtag usage a disappointment? Quintly dug deep into our databases to answer the question arises how the Facebook hashtag adoption looks like and found out that it differs completely depending on the type and industry of the page. Quintly

    Study: B2B Customers and Emotional Ties With Brands – researchers surveyed over 3,000 purchasers of 36 B2B brands across multiple industries and found seven out of nine cases with B2B brands, over 50% noted an emotional connection with the brand. The authors state that the research suggests business customers won’t commit to a decision unless there is a substantial amount of belief and trust, and therefore a strong emotional connection, present. Business2Community

    Hashtags Mentioned In 57% of Super Bowl Ads – Setting a new record for 2014, hashtag use was up from 50% in 2013 and setting a new record. Facebook was the social network most mentioned, though barely. It had only five mentions and just edged past Twitter with four. Marketing Land

    Study Reports 20% of Overall Traffic Comes From Facebook and Pinterest – Last month, Facebook drove more than 15 percent of overall visits sites received. Pinterest’s share was surprisingly close to five percent. For a site that’s not yet four years old, Pinterest is a force to be reckoned with. The pair, together, drove more than 20 percent of overall visits to sites. – Search Engine Journal

    Facebook is Testing Graph Search for Mobile Devices – Users may soon be able to conduct the same searches for people, places, and time frames on their phones as they’re able to do on the desktop. Facebook has confirmed that the company has started a small test of the navigation for mobile Graph Search. The move jibes well with Facebook’s ambitions as they already plan to release a whole suite of apps for smartphones in 2014. Graph Search, with its potential to become a powerful mobile search product, may well become a major part of that rollout. The Verge

    Awesome Things That Brands Did on Social Media in 2013 – [Infographic] Interesting way to visualize a timeline of brand social media campaigns of note last year. Media Bistro

    Report: 71% of Businesses Plan to Increase Digital Marketing Budgets This Year – Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis, largely driven by digital channels. eConsultancy

    Cognitive Computing Can Take the Semantic Web to the Next Level – As big data analytics pushes deeper into cognitive computing, it needs to bring the semantic Web into the heart of this new age. Semantic technologies have permeated every aspect of the enterprise architecture and cloud universe. I’m happy to see Nova Spivak, an early proponent of the semantic web, mentioned. InfoWorld

    Facebook Custom Audiences Add Better Targeting Options & New CTA Buttons – Advertisers can harness the existing functionality of Custom Audiences, use the Facebook remarketing pixel on their site or app for detailed tracking and then customize an offer directly to that Facebook user. Marketing Land

    The State of Search Marketing Report 2013 – Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline. Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts compared to just 24% for paid search marketing and 16% for mobile marketing. eConsultancy

    Why You’ll Want a 3D Printer in Your Home – 3D printers might seem like a lot of work, but their hidden benefits could appeal to the makers in all of us. As 3D printing becomes cheaper and faster, the cult of convenience won’t even need to make way for the cult of personalization. Once you’ve gotten used to literally creating your environment according to your exact specifications, it could be hard to go back to wearing the same jewelry and buying the same interior furnishings as everyone else on the block. ReadWrite

    20 Twitter Accounts to Follow for the 2014 Winter Olympics – Unless you were up at 5:30, you may have missed the opening of the Sochi Winter Games. Thankfully, someone’s compiled a list of Tweeple to follow, from Americans to Russians, speed skaters to bobsledders, from media outlets to individual correspondents. Check it out. Mashable

    Go Home, Real-Time Marketing. You’re Drunk. – That’s all I’m going to say, but be sure to scroll down almost all the way to the bottom to see BuzzFeed spoofing Joe Namath’s fur coat. Priceless. AdAge

    From the Online Marketing Community:

    On Content Strategy Interview With Jonathon Colman Seth Price said, Lee, great interview, seems like the direction we’re all headed is to be highly data driven media companies. Ann H mentioned quality of content experiences, that’s is only going to become more important as the sheer volume of content noise increases. This is a fantastic read, @jcolman thanks for sharing your thought process, your tools and a bit about yourself.

    Ann Handley said, “If you want to see who the leading organizations of tomorrow are going
    to be, take a look at who’s doubling down on content – not quantity of content, but quality of content experiences and services.” I couldn’t agree more. Great interview, Lee and Jonathon!

    On Is Driving Traffic to Your Website Driving Customers Away?, Metz said, In that case, you are in all probability making a wrong move. Aside from evaluating different tools, services, widgets and platforms, testing them first is what I can suggest for marketers. Well, it is common sense for any business to provide good customer service.

    What were the top online and digital marketing news stories for you this week?

    Thanks for reading and have a great weekend!