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Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

Posted on Jul 25th, 2014
  • Blog
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  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo
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    How Social Signals SEO

    How do Social Signals Impact SEO? [Infographic] – How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes

    Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines – In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ

    Study: Only 22 Percent Of Top 200 Apps Using Deep Links – Among the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an analysis by URX. Marketing Land

    Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY] – Have you Liked a brand’s Facebook Page in the last four weeks? Or shared one of their photos with your friends? Now, how recently have you done this on Twitter? AllTwitter

    Facebook Ad CTRs Up in Q2 – The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%, details Nanigans in its latest quarterly benchmarks report [download page] covering activity among its customers, which are predominantly direct response advertisers at e-commerce, gaming and other pure play internet companies. The 0.36% CTR represents a 47% quarter-over-quarter increase and a 146% year-over-year increase, from 0.14% in Q2 2013. The upward trend comes as advertisers allocate a greater share of their budgets to mobile. Marketing Charts

    STUDY: Facebook Ads Sequenced Like Stories Lead To Increased View-Throughs – A new study by Facebook Strategic Preferred Marketing Developer Adaptly, in partnership with Facebook and Refinery29, shows that advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates. AllFacebook

    Google Launches Free AdWords Express App For iOS And Android Devices In The US – Last week, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google’s search advertising platform designed for small business. Search Engine Land

    Facebook launches Save – Your friend posts a link to a story in the New Yorker that’s 7 pages long, but you’re just quickly skimming Facebook at work. Your favorite band just posted their newest music video, but you’re on the train without headphones. Now, Facebook has a way to save that content and check it out later. Through Save, users can indicate that they want to bookmark content to revisit later. It is rolling out for iOS, Android and Web users over the next few days. Inside Facebook

    Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report] – ‘Tis the season for quarterly reports, and this week, RKG released its Q2 report on the state of digital marketing, looking at channels like organic search, paid search, and social. Search Engine Watch

    Microsoft Set to Overtake Yahoo in Ad Revenues – Yahoo, whose CEO Marissa Mayer has been pressed by investors to define just what business the company is in, will decline in stature as a seller of digital ads. Though Yahoo will rebound from a 2.1% decline in 2013 ad revenue with a 2.7% increase this year, according to eMarketer, its share of the digital ad will decline three tenths of a point and drop it to number 4 behind Microsoft. Direct Marketing News

    Foursquare Goes All In With Personalized Local Search – This week, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business going forward – personalized local search. Search Engine Journal

    Google+ Will Now Let You Use A Fake Username – When Google launched its social network three years ago, it mandated that users use their real names, a la Facebook. The general idea was that this would help consolidate a user’s identity across Google’s myriad services, but it drew some criticism from some Google users who wanted to conceal their true identities. Fast Company

    From our Online Marketing Community:

    On What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing, Steve Martin said “Thanks for sharing this.its really awesome and good to know about budget of big brands about search marketing.”

    Maria shared, “I enjoyed reading this blog entry! Thanks for sharing your article. And guess you are right…that is where budgets are. Looking fw to reading more articles!”

    And Dave Schneider added, “Thanks for writing this article. It’s good to know what the big brands are thinking about Search Marketing.”

    What were the top online and digital marketing news stories for you this week?

    Thanks for reading and have a great weekend!