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Online Marketing News: Email Marketing CRO, Facebook Cripples Blockers & Twitter Video

Posted on Aug 12th, 2016
Written by TopRank Marketing
  • Blog
  • B2B Marketing
  • Online Marketing News: Email Marketing CRO, Facebook Cripples Blockers & Twitter Video
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    5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]
    HubSpot reports: “Why is email is the most powerful channel for lead nurturing? Because it’s a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer’s journey. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.” HubSpot

    Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads
    Facebook is making it easier for users to determine which ads they are served by allowing them to choose the ads they see based on brand and interest, and giving them the ability to opt out of ads from selected companies. For example, Facebook can tell a user if they’re on a brand’s email marketing list, and they’ll be able to opt out of seeing those ads in the future. AdAge

    Twitter Video Ads Deliver Recall, Receptivity (Study)
    New research finds, among other things, “Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content,” adding that mobile recall was “significantly higher.” SocialTimes

    B2B Data Management: Marketers’ Top Goals and Challenges
    New research from Openprise and Ascend2 shows that 72% of B2B marketers surveyed consider improving ROI measurability to be the most important part of a data management strategy, followed by 65% who said improving data quality was the most important part. Among top data challenges, marketers listed poor data use and accessibility (54%) and poor data quality (44%). MarketingProfs


    Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve
    According to MediaPost, “Moz Local on Tuesday released an update to its Duplicate Listing Dashboard that tracks more than one billion duplicate listings across the Web. The platform aims to provide an increasing amount of data and visibility into duplicate listings — but more importantly, can either remove those duplicates or update changes to the listings through aggregators and partners.” MediaPost

    Facebook organic reach is down 52% for publishers’ Pages this year
    Marketing Land reports that “From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52-percent decline in organic reach.” This decline, however dramatic, should function more as a catalyst for publishers to create more compelling, more engaging content like video, to increase visibility. Marketing Land

    Facebook to websites: stop clickbait headlines — or else
    Publishers on Facebook that utilize clickbait headlines have been issued yet another blow from Facebook – and for good reason. Using a built-in filter that functions like a SPAM filter, Facebook will identify which posts are clickbait, and which pages or domains they came from. Links shared from those pages and domain will appear lower in the Facebook News Feed. CNN

    Cision Release List of Top 100 Sites for Marketers
    Keeping up with digital marketing can feel a lot like herding cats. Things are changing and evolving quickly in the digital sphere. In order to help digital marketers stay on top of their game, Cision released a list of the top 100 sites that are the best for “the latest news in marketing, PR and SEO,” including the TopRank Marketing blog. Cision

    What were your top online news stories this week?

    I’ll be back next week with more online marketing news! Have something to share? Tweet me @Tiffani_Allen or @toprank.