Search What are you looking for?

Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups

Posted on Sep 4th, 2015
  • Blog
  • B2B Marketing
  • Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Emojis By State

    United States Of Emoji – The Most Popular Emoji in Each State [Infographic] – Which emoji does each state use more than others? SwiftKey put together an interactive infographic that allows you to see which emojis are used more or less in each state and compare your state to any other. SwiftKey

    Instagram Direct Messaging Features Get Significant Update – Facebook’s focus on messaging has trickled down to Instagram, which announced several enhancements to the Instagram Direct messaging features it introduced in December 2013. SocialTimes

    Top 100 B-to-B Advertisers Spent $4.8 Billion on B-to-B Ads – The 100 largest business-to-business advertisers spent an estimated $4.8 billion on U.S. b-to-b ads last year, up 0.9% from 2013, according to Ad Age Datacenter’s analysis of measured-media spending from Kantar Media. Ad Age

    Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time – Now, with the new 3-pack local results box, you are way more likely to see them in the number one position. Search Engine Land

    New Study: The Average Worker Spends 30 Hours a Week Checking Email – For most workers, simply checking to see whether they’ve got a new email consumes as much time as they spend doing productive work. Inc.

    Twitter Faced SEC Questions on Changing User-Engagement Metrics – Twitter has regularly changed its own metrics for success, and the U.S. Securities and Exchange Commission is noticing. Ad Age

    Facebook Hits One Billion Users in a Single Day – For the first time ever Facebook recorded one billion daily active users this past Monday, August 24th. Facebook

    CMOs to Invest More in Brand Experience with Content Marketing – New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure. ClickZ

    LinkedIn Launches New Messaging – The wait is over. We know people love to message each other, and now it’s easier than ever to do so on LinkedIn. If you’re like me, you’re probably having more and more short-form and casual conversations with your professional peers every day. See what has changed when messaging on the social site. LinkedIn

    Google to Penalize Sites That Prompt You to Download Their App – Google has come out fighting against app download interstitials — those prompts you get from some websites that want you to download their mobile app. Search Engine Journal

    Report: Ad Spending on the Mobile Web Doubled Last Year – Smaato, a global advertising platform for mobile publishers and app developers, has released its Global Trends in Mobile Programmatic Report, which analyzed data from billions of mobile ad impressions served on its exchange in the first half of 2015. The report found while apps still account for the most overall ad spending on mobile devices, spending on the mobile Web increased by 100 percent over last year. SocialTimes

    Only 14% of Marketers Integrate Campaigns Across All Channels – A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing. Econsultancy

    From our Online Marketing Community:

    On How to Improve Influencer Engagement? Avoid These 50 Fails, Muba Mi said, “Wonderful list of fails on influencer marketing. A few of them even make one never be in connect with a targeted influencer. They are the people who don’t have time to review their decision and once they de-friend someone never add him again. Thanks a lot for sharing this epic post. Have a great day mate.”

    heidicohen commented, “Lee–Thank you for including me. I love how fun you make this piece to read. Every PR professional should print it out and post it in front of their computer before they call or email. Happy marketing, Heidi Cohen”

    And tompick responded, “As outstanding as this list is Lee, I think you missed a big one (or am I the only person this happens to?) – completely off-topic pitches! (Which show the PR flack really has no idea who you are.) I blog about b2b technology marketing and related topics – yet I’ve received pitches about fast food restaurant videos, new menswear brands, Hollywood movies tie-ins to food brands, and pet care products (just in the last few days). Ugh.”

    What were the top online and digital marketing news stories for you this week?

    Thanks for reading and have a great weekend!

    Infographic: Express Writers