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Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

Posted on Dec 19th, 2014
  • Blog
  • B2B Marketing
  • Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers
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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Twitter Minute

    A Twitter Minute – A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis?

    Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year – eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine Land

    Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015 – Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year. AllTwitter

    Google: Responsive Design Does Not Rank Better Than Other Mobile Designs – Even though we covered this a couple times, most recently in September, saying responsive design is not a ranking signal, I wanted to cite a different Googler who said Google does not rank responsive design sites better than other mobile configures web sites that comply with their guidelines. Search Engine Roundtable

    Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research – In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. Search Engine Land

    Report: Nearly 60% Of Video Shares Worldwide Occur On Facebook – Based on data derived from Unruly’s Viral Video Chart, the report analyzed more than 521 billion video views and tracked global sharing patterns for videos across social networks in Australia, Brazil, France, Germany, Japan, Norway, South East Asia, Sweden, South Korea, UK and the US. Marketing Land

    56% of Digital Ads Served Are Never Seen, Says Google – An incredible 56.1% of ads on the internet are not seen by humans, according to new research released today by Google. AdAge

    Travel-Related Shares Drive 40% More Engagement Than Other Content [Study] – ShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. ClickZ

    Facebook 2014 Year in Review – Every day, people discuss the topics and stories that are important to them on Facebook. Today we’re taking a look back at the moments, places and people that moved us in 2014. Facebook

    Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation – Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Search Engine Land

    Facebook Offers New Buying, Video & Targeting Options For Mobile App Ads – Advertisers can now optimize for reach and frequency, target Amazon Fire users and use autoplay video in app install and awareness advertising. Marketing Land

    Instagram Tops 300M Users, Adds Verified Badges, Goes After Spammy Accounts – Filter this: Instagram topped the 300 million user mark, co-founder and CEO Kevin Systrom revealed in a blog post, in which he also announced that the Facebook-owned photo- and video-sharing network was adding verified badges for celebrities, athletes and brands, as well as deactivating spammy accounts. AllFacebook

    From our Online Marketing Community:

    In reply to 25 Women Who Rock Social Media – 2014, Doug Sandler commented, “Congrats ladies, amazing accomplishment. Well deserved. You all deserve the spotlight, hard earned and well done!”

    SEOcopy  said, “Excellent Top Rank. These women ( a few I follow, admire and see on a daily basis via my social footprint) are very deserving of this wonderful accolade. Bravo!!”

    Abigail Harrison mentioned, “Thank you so much Lee for nominating me! And I am honored to have made it on this list with all these amazing women!”

    And Lynette Young added, “Wooooooooow. **THANK YOU** What smart and inspiring people! Thanks to Marcy Massura for throwing my hat in the ring, I only hope to continue the work in 2015! (I’ll be keeping my eye out for MY nomination for 2016!!)”

    What were the top online and digital marketing news stories for you this week?

    Thanks for reading and have a great weekend!

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