graywolf has made some good observations about definitions appearing above the organic search results in Google. For example, if I search Google for, “what is plantar fasciitis” it returns:
Where the first entry is a Google dictionary item. When you click on it, 5 links to different definitions are displayed. The link in the first position is what gets displayed on the main search results page.
One thing I noticed, and it could be a cooincidence, is that all the pages listed had “Glossary” in the title tag, high up on the page and in the url.
Barry follows up and shares some background along with his thoughts on how to optimize content for Google Dictionary.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
