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Prepping for #Pubcon Pro Las Vegas 2018: 11 Presentations We’re Looking Forward to Most

Posted on Oct 11th, 2018
Written by Lane Ellis
  • Blog
  • B2B Marketing
  • Prepping for #Pubcon Pro Las Vegas 2018: 11 Presentations We’re Looking Forward to Most
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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Pubcon Pro

    Pubcon Pro Las Vegas 2018 — the search marketing industry’s longest-running conference under the same name — will soon be upon us, and TopRank Marketing will be there speaking and giving you a diverse selection of live-blogging and social media coverage throughout the October 17 – 18 event.

    Our chief executive Lee Odden will be a featured main-stage speaker on Wednesday, October 17 from 3:55 – 4:50 p.m., while senior account manager Tiffani Allen and I will be covering the event by liveblogging sessions and sharing useful tips through our social networks.

    You can read all about Lee’s much-anticipated presentation in our “Learn to Grow Influence and Trust in Marketing with Lee Odden at #Pubcon Pro 2018” piece, and then dig in and get the inside scoop on 10 of the top speakers who’ll be presenting at Pubcon, in Lee’s “Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers” conference preview and guide.

    We’ll be attending all of the major Pubcon keynotes, featuring Google’s Gary Illyes, Content Marketing Institute’s Joe Pulizzi, and Mindset Digital’s Debra Jasper, and finally Pubcon Pro’s AMA Panel Closing Keynote.

    Here are the sessions we’re looking forward to most, many of which will be liveblogged:

    Roger Dooley
    Neuro-Conversion: Science-based Ways to Sell More and Spend Less
    Date Wednesday October 17
    Time 10:30a 11:30a

    Ashley Ward, Brian Mcdowell, Dave Rohrer
    Data-driven Content Marketing Audit
    Date Wednesday October 17
    Time 11:35a 12:30p

    Rob Woods, Bill Hartzer, Prashant Puri
    Advanced SEO Auditing
    Date Thursday October 18
    Time 2:30p 3:30p

    Susan Wenograd, Jim Banks, Dave Roth
    Facebook Advertising
    Date Wednesday October 17
    Time 10:30a 11:30a

    Joe Youngblood, Marty Weintraub, Bryant Garvin
    Mining the Facebook Machine
    Date Wednesday October 17
    Time 11:35a 12:30p

    Purna Virji
    Microsoft: Optimizing Customer Experience in the age of Conversational AI
    ate Wednesday October 17
    Time 2:55p 3:50p

    Lee Odden
    5 Secrets to Growing Influence in Marketing
    Date Wednesday October 17
    Time 3:55p 04:50p

    Ashley Ward, Erik Stafford, Mark Traphagen
    Storytelling and Social Media Messaging
    Date Thursday October 18
    Time 10:05a 11:05a

    Scott Monty
    Social Media 2018 – This Time, It’s Personal
    Date Thursday October 18
    Time 11:10a 12:10p

    Lisa Buyer, Michelle Dvorak-Held, Adam Proehl
    What’s Working and How to Audit Your Strategy
    Date Thursday October 18
    Time 1:00p 02:00p

    Adam Riemer, Kevin Doory, Dixon Jones
    Advanced Link Building and Outreach
    Date Thursday October 18
    Time 2:30p 3:30p

    We’ll See You At Pubcon: Live-Blogging Coverage

    This will be my 19th Pubcon*, which is always a unique event that draws a great number of speakers and attendees who don’t attend any other industry conferences. This is due in part to a combination of Pubcon’s more informal and networking-friendly atmosphere and it’s deep roots in the search marketing world, stretching back to Pubcon London in 2000 and earlier.  (*I was Pubcon’s lead editor for a decade.)

    We look forward to seeing many of you in person at Pubcon Pro Las Vegas 2018. Keep posted for live-blogging throughout the conference, and in the meantime you can follow us at @toprank  as well as @Tiffani_Allen and @lanerellis on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.