Todd Malicoat throws it down in a recent link baiting article at his Stuntdubl blog (Todd doesn’t just write posts, he writes articles) on his thoughts about bloggers’ and SEOs’ common love for the link. He also laments his efforts to get a link from Seth Godin.
I am not so sure there is as big of a disconnect between bloggers and SEOs as he points out and Nick Wilson didn’t create link baiting any more than Seth Godin created viral marketing. He does post links to a ton of resources though, as Todd is prone to do.
SEO and link building is indeed becoming more about viral and creative marketing and less about code optimization.
Stuntdubl is a must read and a must link.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
