Yahoo announced an agreement with Boeing’s Connexion to offer in-flight search services. Yahoo’s ads will be displayed in search results. More from DMNews
Yahoo also announced a deal this week with Motorola to offer Yahoo content on mobile devices including iRadio. I met Ben Hill, Senior Director, Global Marketing; Motorola at the ad:tech conference in Chicago – VERY smart fellow with an amazing job. Good coverage on this at Search Engine Journal
Tags: Yahoo, Connexion, Motorola
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.
