B2B marketers are confident about influencer marketing. We surveyed over 300 B2B marketers to uncover what truly makes for a successful Influencer Marketing program.

In this new report, you’ll find:


  • The influence Advantage – 96% of B2B marketers that engage influencers consider their program to be successful


  • The Engine of Influence is Always-On – 60% of B2B marketers who use Always-On Influencer Marketing programs are very successful vs. 5% who only use periodic campaigns

  • Influencer Marketing Integration – 50% of B2B marketers integrate Influencer Marketing with SEO

  • Influencer Marketing Operations – 50% of the most successful influencer marketers use software to identify influencers

  • 10 Predictions on the Future of B2B Influence – 79% of B2B marketers believe influencer marketing will grow in importance over the next 12 months

Featuring Influencer Marketing Case Studies From World-Class B2B Brands

Plus Insights from Top B2B Industry Experts

Ann Handley
Brian Solis
Kevin Jackson
Tamara McCleary
Ursula Ringham