B2B influencer marketing has evolved since our 2020 report. New data suggests that marketers are taking a more strategic, intentional approach to building their influencer relationships and that shift is leading to better results and more growth for brands.
Here are a few key insights from the report:
- 86% of B2B brands consider their influencer marketing successful
- 1/3 report influencer marketing has led to increased sales/revenue
- 65% say internal executives have been effective at increasing the influence of the brand
- 85% believe interest in working with influencers in the coming 12 months will increase
There are still a few key challenges facing many, however. Download the 2022 report today to view all the new data, hear from industry experts on where B2B influencer marketing is headed, and discover strategic tips to help elevate your brand’s influencer strategy today!