B2B marketers are creating more digital content than ever with expectations of performance in the spotlight of every executive pulling the trigger on tentative marketing budgets. However, it’s no longer enough for B2B brands to inform audiences with the same “boring to boring” content. Modern B2B customers want to be informed but also inspired, to feel something. But what’s the secret to creating inspired content experiences?
Here’s your exclusive opportunity to learn the secrets of creating inspired B2B content experiences. In this presentation from TopRank Marketing CEO Lee Odden, you’ll learn:
The Facts Tell, Stories Sell Approach to Content
How to Use OPC to Inspire Your ICP
Top Tactics B2B Leaders Use to Elevate B2B Content
PLUS, we will also send you a free download of the 2022 B2B Influencer Marketing Report to view the new data, hear from industry experts on where B2B influencer marketing is headed, and discover strategic tips to help elevate your business’s influencer marketing strategy in 2023 and beyond.
About the speakers
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
B2B Marketing Resources
From our award-winning blog to conversations with top influencers and research reports, check out TopRank Marketing's latest resources to drive authentic connection, engagement & impact: