Optimize is a holistic approach to Search, Social Media and Content marketing that is essential for a successful online marketing strategy. The principles in Optimize form the core of the TopRank Marketing approach to holistic digital marketing and have helped numerous brands create modern digital marketing programs and amplified results.
But we didn’t just write the book integrating search, social and content marketing – we live it. An “Optimize” approach to online marketing involves a continuous cycle of data informed marketing planning that targets specific customer groups to achieve real business objectives. Continuous performance optimization is “baked in” to the Optimize process.
If you want a jump start on exploding your digital marketing performance, get the this book. Read it. Share it with your team. Then contact TopRank Marketing for help with refining your strategy, implementation and ongoing performance optimization that will help you exceed and stay ahead of the competition.
Here’s what some of the leading digital marketing thought leaders and brand marketers have to say about Optimize:
“Content, search, and social are like the Three Musketeers of Marketing. Optimize shows you how in very specific, measurable ways—you can put them to work for your business.”
Ann Handley, Chief Content Officer, MarketingProfs, and coauthor of Content Rules
“Optimize highlights a test, learn and scale philosophy – vital to winning customer’s attention given the ever changing landscape of the web. Odden provides rich insight towards digital continual improvement; integrating SEO, social media and content strategy.”
Amy Lamparske, Senior Digital Advisor, Walmart
“Lee Odden is one of the true thought leaders in an industry where you are not always sure who to trust. Well, you can trust this book to help take your online and content marketing to the next level. Lee details both the strategy and the tactics to position your company as the true industry expert online. Everyone has content, but not everyone knows how to optimize that content for success. Lee shows you how in a way that makes sense for large or small brands alike.”
Joe Pulizzi – Founder, Content Marketing Institute
“Blending the gears and guts of search with the passion and artistry of content is a brilliant move. If I were lazy, I could cheat and use Lee Odden’s book as my roadmap for this coming year’s business.”
Chris Brogan, President, Human Business Works, and New York Times bestselling co-author of Trust Agents
“Content marketing has been a hot subject recently, but what good is your content if no one can find it? Odden takes a methodical and thorough approach to this important aspect of content marketing. Whether you’re from an agency or a brand, you hold in your hands the playbook you’ll need to run an effective program.”
Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company