Elevate B2B Marketing Podcast: Episode 02
Tyrona Heath joins us to discuss the major shift in the B2B industry towards creativy, inclusion and endless opportunity for long term brand building. Ty is a leading B2B marketer, speaker, author, athlete and community builder who explores topics at the intersection of behavioral science, diversity, equity, inclusion and transformation, as well as the Director of Market Engagement at The B2B Institute at LinkedIn.
Here are a few highlights and topics covered in the conversation between Ty and Lee:
- What marketers should prioritize during a downturn
- The principles of creativity in B2B marketing
- Marketers’ role in DE&I and breaking human bias
- Repurposing creative that works
- The role of emotion and logic within marketing
- and MORE!
Check out the full interview podcast here:
See the full video interview with Tyrona Heath in episode 2 of Elevate B2B here: