What Makes Us Unique
53% of marketers cite proving the ROI of marketing activities as a top priority (source). Our custom SmartCharts dashboards help our clients connect multiple data sources to get a holistic picture of the impact of their digital marketing efforts, and our team of sophisticated digital marketers takes that data and turns it into actionable insights for measurable impact on their bottom line.
Personalized Data Dashboards
Our custom dashboards pull data in real time from dozens of sources, including:
- Google Ads
- Sprout Social
- Google Analytics
- LinkedIn, Twitter, Facebook
Your dashboard is available 24 hours a day, seven days a week through a dedicated secure web portal. Dig into the data whenever you would like, or let our analysts monitor your dashboard and bring you the highlights.
Too many columns of numbers can make even the most enthusiastic marketer’s eyes glaze over. That holds doubly true for your executive team. The busy professionals who monitor your progress and set your budget need easy-to-understand, visually stunning reporting.
Your custom dashboard has data visualization capabilities built in. Create design-quality charts and graphs with the help of our expert team, allowing the data in your stories to surface in a compelling, visual way.
Is there a black hole in the middle of your reporting? Most marketers have at least a few blind spots in their understanding of the buyer’s journey. Our reporting tools help fill in the gaps, tying together awareness, engagement, and conversion metrics in one easily browsable interface. Learn the true value of your marketing tactics—what works, what doesn’t—and how to refine them for continuously improving results.
Your dashboard is available for browsing any time. But we know you have more to do than play with filters and visualizations. So every month, your analyst will dive deep into the data and report the most relevant findings.
These reports seek to get at the “why” underneath the data. Did your traffic dip (or spike) last month? What caused it? How do we fix a dip, or turn a spike into a permanent boost in traffic? We use the monthly digest to spark the next round of optimization and improvement.
Holistic Data Integration
Data is about more than confirming all the arrows are moving up and to the right. Your performance data tells a story — it tells us what’s working, what needs fixing, and what to do next. We bring data into every one of our marketing tactics, from keywords to content to influencer and social media marketing. We use consolidated, relevant data to guide your next campaign, major asset, or content plan.
Analytics Implementation Consulting
Making decisions based on insights pulled from data is a daily practice for digital marketers. But, how do you know you can trust the data you’re using to make those decisions? Our team of analytics specialists help ensure that analytics solutions are properly installed and tracking appropriately on a routine basis, leaving no room for ambiguity in data collected.